In Utah, women make 70 cents for every dollar a man makes.

It’s a fact that can be frustrating and disheartening for women in the workforce. But there are ways to combat the gender wage gap, according to Elizabeth Tashjian, associate professor of finance at the David Eccles School of Business.

She has looked at the gender wage gap and why it exists. She also knows how women can fight against it. Here is her advice:

• Be familiar with your industry. “It helps a lot if you know what other salaries people are making and what kinds of opportunities people have for raises,” she said. If you know those things, when you sit down with a boss to discuss a raise or promotion, you have information to support why you should get a raise.

• Find a mentor and champion. “If you have a good mentor or champion, you are not always the person who is constantly whining and saying, ‘Oh I deserve more,’ but rather somebody else is going in and advocating for you,” she said.

• Practice negotiation. “One of the things that I found very helpful is thinking about who is the person you’re speaking to, who is your specific audience, what turns on that person, what turns off that person, what’s a really good approach when you go in and talk with somebody,” she said.

• Develop a peer network. Find colleagues who know the lay of the land and can offer helpful advice about the best negotiation tactics to get what you want from a promotion or raise discussion.

Tashjian discusses those tips more in-depth and reasons behind the gender wage gap in this podcast. A full transcription can be found below.

Eccles School: Welcome to the Eccles Extra Podcast, I’m your host Sheena MacFarland. Today we are joined by Elizabeth Tashjian, associate professor of finance at the David Eccles School of Business. She is the director of the Garn Institute of Finance and a Da