For this week-long challenge, we put together recommendations and a marketing campaign for a non-profit organization, Tech-Moms. Tech-Moms is dedicated to empowering moms by providing them with the skills and knowledge they need to kickstart a brand-new career in the tech industry. Beyond that, Tech-Moms is a community of self-reliant women who foster each other’s growth and technical skill development.

We anticipated that hardworking mothers with diverse backgrounds who are seeking transformative life changes represent the most suitable segment for Tech-Moms. Therefore, we suggested they focus their attention on further developing their Tech-Moms in Color program as well as developing a new collaboration with moms that are already enrolled in an ESL program.

To expand into these segments, we suggested Tech-Moms host regular meetup events and collaborations with local tech companies. Additionally, we thought it would be very beneficial to market using flyers and posters and to post on social media such as Instagram, Twitter, LinkedIn, and Facebook. We planned to distribute our flyers and posters throughout downtown Salt Lake City, including buses, streets, schools, websites, and coffee shops.

To create our marketing campaign, we used Adobe Express, and all benefited from earning the Adobe Badge called ‘Creating Stunning Presentations.’ This badge helped us build an effective presentation by correctly using data charts, visuals, and illustrations. It taught us how to create a presentation that calls our listeners to act by bringing them through an emotional and logical story.

We thoroughly enjoyed learning about the incredible non-profit organization Tech-Moms and its profound community impact. To those who are uncertain about participating in the Adobe Social Impact program, we encourage you to take the leap. Our experience was enlightening, and we’re delighted we took the opportunity.

Jeb Dean
Yoselin Rivera