Credit cards are affecting our brains – and our spending

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  • It has long been known that credit cards encourage spending - but new research from Sachin Banker is shedding light on why.

Credit cards are affecting our brains – and our spending

It has long been known that credit cards encourage spending — but no one knows exactly why.

New research from Sachin Banker, assistant professor of Marketing, helps shed some light.

“You’re basically feeling more reward when you shop with credit cards,” he said. “We don’t see that with cash. It was actually a very stark difference.”

Get the full story in The Wall Street Journal.

2021-05-04T14:36:27-06:00May 3rd, 2021|

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