I believe Stephen Covey said it best when he said, “The key to success is dedication to life-long learning.” Just because you’ve got your diploma framed and hanging above your desk, does not mean you’ve run out of things to learn to advance you personally and professionally.

This June, our Corporate and Professional Development program in the Executive Education Department is offering individuals the chance to delve deeper into understanding internet marketing through one of their open enrollment courses. The course is designed for small and medium-sized businesses that may want to learn how to maximize their resources while increasing their business. Individuals looking to enhance their career and leverage the new age of marketing will also find the course valuable.

Perhaps you’ve been wondering: What does it mean to have an online presence and how does that impact your bottom line? This intensive two-day course presents professionals with a baseline understanding of online acquisition, online conversation, social media, analytics, and customer retention. Jared Stephens, manager in the Executive Education program at the David Eccles School of Business, says, “The shortened course time allows even the busiest professional the opportunity to invest understanding in the newest methods of digital marketing.”

During the course, you will get exposed to tools to help you understand what information is being captured by your website. You’ll get a better grasp on the analytics being captured, such as which pages are being looked at, how you can capture customer information, and how to retain customers. In addition to knowledge about your website, you’ll gain awareness about how an integrated marketing approach, using all your social media assets like Facebook, Twitter, and Google+, will provide a unified platform and how to convert followers into customers.

During the course, you’ll interact with industry professionals, and work together to have a hands-on approach to learning. You’ll study the advantages and challenges of interactive marketing and look closely at the difference between internet marketing vs. traditional marketing in order to achieve your business goals.

This course is a perfect way to continuing to invest in yourself and your business. Register now to receive a 20% discount on the course fee. Contact Jared Stephens to get enrolled today.

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