Congratulations to team Aspiring Analysts for winning the inaugural Game Day Ad Analytics Blitz competition, hosted by the Eccles School Department of Operations and Information Systems! Team members and Eccles School students Gayathri Kunnathil, Harshan Nagulapally, Naveenkumarreddy Peddagorla and Vineel Talupula came together to collect Twitter data during the Super Bowl on Feb. 4, 2018, and analyze the tweets to find business insights surrounding Super Bowl advertising.
Their conclusion? Pepsi’s advertisements were the most effective, based on the tweets and sentiments surrounding the Pepsi ads. Kunnathil noted that Pepsi-brand family ads, including Mountain Dew and Doritos, had the least amount of negative sentiments in their tweets, according to the team’s analysis.
Their take-home? Each team member received $1,000 cash and a $500 scholarship. Not bad, though it was hard work – Nagulapally noted the team worked around the clock and didn’t finish their project until 5 a.m. the day of final presentations. Additionally, the team members expressed their increased skills in data analysis and how they’ve already used what they’ve learned in class and when applying for jobs and internships.
Thank you to the competition sponsors including the Eccles School Department of Operations and Information Systems, Molio, Firetoss, Clearlink and Younique, as well as the competition judges and committee members.