Nabita Penmetsa

Assistant Professor

Department of Operations and Information Systems

Faculty, Tenure Track

Nabita’s research focuses on pricing of software services and study of multi-sided platforms that create value by bringing together two or more groups of users. She studies how consumer behavior and nature of interactions between platform participants shape firm pricing strategies and competitive outcomes. Her areas of expertise include software-as-a-service (saas), online advertising and crowdfunding industries.

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Ph.D. in Management Science, University of Pittsburgh

M.B.A from Indian Institute of Technology – Madras, India.


OIS 3660, Core Undergraduate Operations Management


Nabita Penmetsa, Esther Gal-Or & Jerrold May (2015). Dynamic Pricing of New Services in Subscription Markets. Production and Operations Management, 24(6), 896-916.