Rick Haskins has enjoyed a forty-year career building #1 brands in the package goods, television, and digital industries. He is currently focused on building his own charitable organization, Cast A Pebble, based on health and education which, most recently, partnered with The U’s Center for Business, Health and Prosperity, its partner, Ensign Global College, and the nation of Ghana’s Ministry of Health and Ghana Health Service under a Memorandum of Understanding to expand the Health2Go program nationally. He is also on the CAL Arts, Unbound America, and Open to Hope Board of Directors.

Haskins was President, Streaming and Chief Branding Officer at The CW Television Network. He lead The CW’s digital and social media endeavors, growing CWTV.com to a $100MM platform and building social media to over 100 Million fans. Haskins has extended the network’s brand identity across all media platforms, and was responsible for some of the industry’s most notable and notorious campaigns, including the “OMFG” and quote campaigns for “Gossip Girl,” and the “Catch VD” campaign for “The Vampire Diaries.”

In 2019 Haskins won a Television Academy Honors for the groundbreaking My Last Days television series. In 2012, Haskins was named one of Broadcasting & Cable’s Digital All- Stars. Under Haskins’ direction, The CW was awarded two Lions at the International Cannes Media Festival in 2009 and named the number two Mobile Marketer of the Year by Mobile Marketer Daily in 2009. Haskins was also named one of Advertising Age’s Entertainment A-List Marketers of the Year in 2009.

Prior to The CW, Haskins had served as Executive Vice President/General Manager for Lifetime Television. During his tenure at Lifetime, Haskins was an instrumental part of the team that helped the network become the highest-rated basic cable entity on television. At Lifetime Haskins received the National Women’s Political Caucus Good Guy award for his work in building awareness for breast cancer and violence against women in 2005 and Broadcasting and Cable’s Brand Builder Award in 2001.

Previously, Haskins helmed his own marketing consulting company, The Haskins Group, from 1996-99. He held a variety of positions for The Walt Disney Company from 1988-96, including Vice President, Marketing, Buena Vista Television and Director of Development, Reality Programming, Buena Vista Television. From 1982-88, Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing premium packaged good brands like Crest and Vidal Sassoon hair care products.

Haskins is the co-author of the book Brand Yourself published in 2000. He was born and raised in Utah and attended Utah State University. He fondly recalls his experiences – both in and out of the classroom – as well as his membership in the Sigma Chi Fraternity.