Education
Ph.D Marketing, Cornell University

Publications

• Banker, Sachin, Joowon Park, and Eugene Y. Chan (2023), “The Moral Foundations of Cryptocurrency: Evidence from Twitter and Survey Research,” in Frontiers in Psychology, 14.
• Park, Joowon, Sachin Banker, Tamara Masters, and Grace Yu-Buck (2023), “Person vs. Purchase Comparison: How Material and Experiential Purchases Evoke Consumption-Related Envy in Others,” in Journal of Business Research, 165, 114014.
• Park, Joowon and Sachin Banker (2023), “Bitcoin-Denominated Prices Reduce Preference for Vice Products,” in Marketing Letters, 34 (2), 309 – 19.
• Park, Joowon, Clarence Lee, and Manoj Thomas (2021), “Why Do Cashless Payments Increase Unhealthy Consumption? The Decision-Risk Inattention Hypothesis,” in Journal of the Association for Consumer Research, 6 (1), 10-20.
• Banker, Sachin and Joowon Park (2020), “Evaluating prosocial COVID-19 messaging frames: Evidence from a field study on Facebook,” in Judgment and Decision Making, 15 (6), 1037-43.
• Chun*, HaeEun Helen, Joowon Park* and Manoj Thomas* (2019), “Cold Anticipated Regret versus Hot Experienced Regret: Why Consumers Fail to Regret Unhealthy Consumption,” in Journal of the Association for Consumer Research, 4 (2), 125-35. *equal contribution

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