Catherine Smith

Senior Director of Marketing and Communications

Branding, Marketing, and Communications


Catherine is the Senior Director of Marketing at the David Eccles School of Business. Prior to joining the U, Catherine was the Marketing Director for the Utah and Idaho markets for Optum – part of United Health Group. She also served as the Principal of her strategic consulting company and Vice President of an award-winning regional advertising agency, R&R Partners. Her multidisciplinary, senior-level experience has given her a unique 360-degree perspective on marketing, communications, and branding.

Catherine’s career has been centered on developing and executing high-level marketing and communications strategies with targeted messaging that elevates and protects brands in highly competitive markets. She has worked with many well-known brands and initiatives, including Intermountain Healthcare, Vivint, Utah Department of Alcoholic Beverage Services – Parents Empowered underage drinking prevention campaign, and Utah Transit Authority. She received her Bachelor of Science degree in Business Administration and Marketing from Weber State University – where she led the marketing steering committee as a member of the National Advisory Council. She has served on Optum’s Mountain West Region Women in Leadership Council and is actively involved in the Salt Lake Chamber’s Women’s Leadership Institute.