Arul Mishra

Arul Mishra is the David Eccles Professor of Marketing at the University of Utah. She received a Ph.D. in Marketing from the University of Iowa. She also has an MBA in Marketing and a Bachelor in Mathematics and Physics. Her research, on a broader level, focuses on understanding different aspects of a person’s decision-making process. She is interested in examining research questions in the domains of consumer decision-making, behavioral promotions, risk perception and financial decision-making. Methodologically she uses predictive analytics, field studies, and randomized trials to test marketing phenomenon and theories.

Some of her work has focused on understanding how clustering algorithms can be