Journal of Consumer Research Alisa Yinghao Wu, Vicki G Morwitz Department of Marketing Abstract This research tests a solution for consumers to recover faster from negative experiences. We identify this solution by examining how the manner in which review writers [...]

Journal of Consumer Research Michel Tuan Pham, Alisa Yinghao Wu, Danqi Wang Department of Marketing Abstract The assessment of consumer scholarship must move beyond a mere counting of the number of “A”s on a researcher’s CV to include at least [...]

Journal of Consumer Research Alisa Yinghao Wu, Vicki G Morwitz Department of Marketing Abstract This research tests a solution for consumers to recover faster from negative experiences. We identify this solution by examining how the manner in which review writers [...]