Academy of Management Review Orie Shelef, Robert Wuebker , Jay B. Barney Department of Entrepreneurship & Strategy Abstract In their comment on Heisenberg Effects in Experiments on Business Ideas (Shelef, Wuebker, and Barney, 2024a), Clark and Hunt (2024) argue that [...]

Academy of Management Review Orie Shelef, Robert Wuebker, Jay B. Barney Department of Entrepreneurship & Strategy Abstract Prior research on experimental strategy suggests that choices about when and how to experiment on a business idea involve comparing an experiment’s informativeness [...]

Academy of Management Review Orie Shelef, Robert Wuebker , Jay B. Barney Department of Entrepreneurship & Strategy Abstract In their comment on Heisenberg Effects in Experiments on Business Ideas (Shelef, Wuebker, and Barney, 2024a), Clark and Hunt (2024) argue that [...]

Academy of Management Review Orie Shelef, Robert Wuebker, Jay B. Barney Department of Entrepreneurship & Strategy Abstract Prior research on experimental strategy suggests that choices about when and how to experiment on a business idea involve comparing an experiment’s informativeness [...]