Congratulations to the winners of the 2019 Game Day Ad Analytics Challenge

The 2019 Game Day Ad Analytics Challenge wrapped up Friday, Feb. 8, 2019. The challenge requires student teams to present infographics and white papers based on extracted insights from tweets on Twitter about the 2019 Super Bowl commercials. The teams analyzed more than 850,000 tweets about the Super Bowl advertisements and extracted valuable metrics related to reach, performance, influence, and diffusion.

Students from Information Systems and other majors, as well as graduate MSIS and MSBA students, competed in undergraduate and graduate categories. The competition is organized by the Eccles School IS Major in partnership with our sponsors FireToss, Molio, and Domo.

Students applied business analytics skills and gained practical knowledge including data collection, data processing and cleaning, data analysis, and data visualization. Technology learned includes PHP, MySQL, Python, MongoDB, Twitter API, and Domo. These in-demand skills prepare our students for success in the job market.

Check out all the photos from the event here.

The winners from the 2019 competition are:

Graduate 1st place team: Chilies