at the University of Utah
David Eccles School of Business Press Contact:
Eric Walden, Public Relations and Communications Manager
Eric.Walden@Eccles.Utah.edu | (801) 213-1674
Marketing Week 2025: A Campus-Wide Win for Creativity, Community, and Real-World Experience
Photo Gallery A Week Built to Bring Marketing to Life Marketing Week made its debut at the David Eccles School of Business and students showed up in full force. Every event throughout the week drew strong participation, from the Opening Social to the Career Expo, the Industry Speaker Panel, and the high-energy Closing Celebration where the case competition winners were announced. The whole purpose of the week was simple: give students hands-on, résumé-ready experience they can’t get from lectures alone. As Tara Elggren shared, “this was all about helping students build something real, something they could show a [...]
Students Turn Data Into Decisions at the 2025 KPMG + Layton Construction Data Analytics Challenge
The David Eccles School of Business buzzed with dashboards, predictive models, and a lot of teamwork as students took on the 2025 KPMG + Layton Construction Data Analytics Challenge. Over seven days, teams stepped into the role of real consultants by analyzing HR data from Layton Construction and transforming it into insights the company could use. A Real-World Challenge That Felt Like Consulting Students worked with monthly HR snapshots that included demographics, tenure, age bands, and separation categories. Their goal was not to simply visualize trends but to understand what those trends meant and recommend actions Layton’s HR team [...]
Eccles School alumni encourage students at Opportunity Scholars Gratitude Luncheon to develop perspective and build relationships
Each November, the Opportunity Scholars program hosts a Gratitude Luncheon for students, staff, mentors, advisory board members, and supporters as a means of expressing thankfulness for the work being done to augment the educational journeys of first-generation business students. “This is a chance to take some time to slow down, be together as a community, and just celebrate each other,” noted program manager Franscine Anmontha. The event this year featured a moderated discussion among David Eccles School of Business alumni Anfissa Silva Smith, David Muñoz, and Kristin Dittmer, who looked shared memories of the people and events that shaped their [...]
