at the University of Utah
David Eccles School of Business Press Contact:
Eric Walden, Public Relations and Communications Manager
Eric.Walden@Eccles.Utah.edu | (801) 213-1674
David Eccles School of Business Introduces Evolved Brand and Messaging Framework, Including “Ascent Begins Here.”
The David Eccles School of Business has developed an evolved brand and messaging framework to strengthen how the school defines and shares its story. This work reflects a strategic focus on clearly and consistently articulating who the Eccles School is, what it stands for, what distinguishes it, and the impact of its work. It is aligned with the strategic priority to build an enduring legacy as outlined in the school’s Strategic Plan – Our Next Ascent. “This work gives us a shared foundation for how we represent the Eccles School,” said Dean Kurt Dirks. “It brings clarity to who we are, what [...]
Atif Ellahie honored as Eccles School’s ‘Researcher of the Month’ for March
Atif Ellahie, Associate Professor of Accounting and Director of the Accounting Ph.D. program, has been selected as the David Eccles School of Business’s “Researcher of the Month” for March 2026. He earned a Bachelor of Commerce from the University of the Punjab and an MBA in Finance from Lahore University of Management Sciences (both in Pakistan), after which he received a Master of Accounting and Finance from the London School of Economics, then completed a doctorate degree from London Business School. He also holds the Chartered Financial Analyst (CFA) designation. Prior to joining academia, Professor Ellahie worked for 10 years [...]
100-Plus Students, 59 Brands, One Big Game: Inside the 10th Annual Game Day Analytics Challenge
When 127 million viewers tuned in to the Super Bowl, more than 100 students at the David Eccles School of Business were watching with a different goal in mind. They were not just watching the game. They were analyzing it. The 10th Annual Game Day Analytics Challenge (GDAC), hosted by the Information Systems Program, brought together 28 teams for a two-week competition that blended data analytics, AI, marketing strategy, and storytelling. Their mission was simple but ambitious: analyze real-time tweets about Super Bowl ads and determine which brands truly won the night and why. A Real-World Analytics Sprint The [...]
