at the University of Utah
David Eccles School of Business Press Contact:
Eric Walden, Public Relations and Communications Manager
Eric.Walden@Eccles.Utah.edu | (801) 213-1674
100-Plus Students, 59 Brands, One Big Game: Inside the 10th Annual Game Day Analytics Challenge
When 127 million viewers tuned in to the Super Bowl, more than 100 students at the David Eccles School of Business were watching with a different goal in mind. They were not just watching the game. They were analyzing it. The 10th Annual Game Day Analytics Challenge (GDAC), hosted by the Information Systems Program, brought together 28 teams for a two-week competition that blended data analytics, AI, marketing strategy, and storytelling. Their mission was simple but ambitious: analyze real-time tweets about Super Bowl ads and determine which brands truly won the night and why. A Real-World Analytics Sprint The [...]
Clark Ivory encourages Rising Business Leaders to be driven by principles and impact
Clark Ivory, CEO of Ivory Homes, has a mantra that serves as an overarching philosophy for his business decisions: “Successful people always change, but their principles never do.” That was the core of his message to the David Eccles School of Business students participating in the inaugural Rising Business Leaders Live and Learn program cohort. They take part in biweekly Friday sessions that feature student-led discussions centered around personal development, Goff Institute-driven thought exercises and research assignments, and guest lectures from educators and local business leaders. On this occasion, they were getting life and business advice from the leader of [...]
Midterms Without the Meltdown
Midterm season can feel like one of the busiest times of the semester. Between case studies, finance problem sets, marketing concepts, and economic models, it’s easy to feel overwhelmed. But midterms don’t have to mean panic. With intentional preparation, smart exam strategies, and proper recovery, you can navigate this busy season with confidence and clarity. Prepare with Intention The biggest mistake students make is waiting too long to start. Begin reviewing at least a week in advance and divide your material into smaller, manageable sections. Studying a little each day reduces stress and improves retention! Because Eccles courses focus [...]
