at the University of Utah
David Eccles School of Business Press Contact:
Eric Walden, Public Relations and Communications Manager
Eric.Walden@Eccles.Utah.edu | (801) 213-1674
Inside the IS 2010 Data Analytics Challenge: Morning Coffee, Big Insights
Photo Gallery Information Systems 2010 students at the David Eccles School of Business wrapped up one of the strongest case competitions of the semester. Over eight fast-paced days, teams analyzed a large dataset of simulated campus foot traffic, weather trends, and coffee sales to determine whether the University should launch a mobile coffee cart and how it should operate. Students were tasked with thinking like real analysts. They cleaned messy data, modeled demand patterns in Excel, and transformed thousands of rows of information into insights that leadership could use. What Students Discovered This year’s analysis revealed a clear [...]
Marketing Week 2025: A Campus-Wide Win for Creativity, Community, and Real-World Experience
Photo Gallery A Week Built to Bring Marketing to Life Marketing Week made its debut at the David Eccles School of Business and students showed up in full force. Every event throughout the week drew strong participation, from the Opening Social to the Career Expo, the Industry Speaker Panel, and the high-energy Closing Celebration where the case competition winners were announced. The whole purpose of the week was simple: give students hands-on, résumé-ready experience they can’t get from lectures alone. As Tara Elggren shared, “this was all about helping students build something real, something they could show a [...]
Students Turn Data Into Decisions at the 2025 KPMG + Layton Construction Data Analytics Challenge
The David Eccles School of Business buzzed with dashboards, predictive models, and a lot of teamwork as students took on the 2025 KPMG + Layton Construction Data Analytics Challenge. Over seven days, teams stepped into the role of real consultants by analyzing HR data from Layton Construction and transforming it into insights the company could use. A Real-World Challenge That Felt Like Consulting Students worked with monthly HR snapshots that included demographics, tenure, age bands, and separation categories. Their goal was not to simply visualize trends but to understand what those trends meant and recommend actions Layton’s HR team [...]
