at the University of Utah
David Eccles School of Business Press Contact:
Eric Walden, Public Relations and Communications Manager
Eric.Walden@Eccles.Utah.edu | (801) 213-1674
Eccles Students Analyze What Makes a Super Bowl Ad Win
This year, brands spent $8 million for just 30 seconds of Super Bowl airtime. But what actually makes an ad effective? Is it the humor? The celebrity cameos? The emotional storytelling? For the 95 students competing in this year’s Game Day Ad Analytics Case Competition, the answer was all in the data. Hosted by the Information Systems Program at the David Eccles School of Business, the competition challenged 27 teams to break down real-time audience reactions to 59 Super Bowl commercials, using analytics to determine which ads truly resonated — and why. Using tools like Python, R, Twitter API, Alteryx, [...]
First Ascent Scholars Foster Community at Their Annual Spirit Bowl
The First Ascent Scholars program at the David Eccles School of Business recently gathered for their annual Spirit Bowl event. Designed to strengthen community bonds between board members and students while fostering cohort relationships, the event featured several engaging activities that challenged participants' knowledge, teamwork abilities, and creativity. The celebration began with Kahoot Trivia, where students showcased their knowledge of the program, including First Ascent Scholars history, resources, requirements, and key community members. Following the trivia session, students engaged in collaborative team-building exercises, including a construction challenge and a paper airplane competition. The event concluded with an energetic balloon-stomping game [...]
Professor Elena Patel Featured on WSJ
Elena Patel unpacks the 2017 Tax Cuts and Jobs Act’s effects, from small businesses to top earners, highlighting key disparities. Watch the full story here.
