Speaking for Influence: Presenting and Storytelling

Speaking for Influence: Presenting and Storytelling

Communication excellence is an essential leadership tool. As a leader ascends in their organization, they are required to speak in public more often as they shape the organization’s mission, vision, and values. Become a more persuasive and confident speaker who creates a powerful, emotional audience connection.

Description

Public speaking is an opportunity and platform from which leaders are able to express their emotional intelligence and it becomes a strategic position from which a leader can craft their own leadership narrative, as well as that of their organization. Learn how to examine your audience, implement rhetorical strategies, and deliver your message with effectiveness and confidence.

Content

  • Assess your strengths and areas of development as a public speaker.

  • Examine your audience before crafting a speech.

  • Be more persuasive/confident with different audiences (hostile, diverse, etc.).

  • Implement rhetorical strategies that will create a powerful, emotional audience connection: storytelling, metaphors, rhetorical questions, repetition.

  • Frame your speech with an effective organizational structure.

  • Craft a persuasive introduction and conclusion.

  • Develop and achieve a mindful, kinesthetic delivery.

Logistics

Spring 2024 Dates
May 16-17

Fall 2024 Dates
November 14-15

Course Format
In-Person

Course Time
8:30am – 4:30pm

Course Price
$1900

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  • Class format subject to change if required by health codes.

Proof of accomplishment

SHRM Recertification Provider 2020

Eccles Executive Education is recognized by SHRM to offer SHRM-CP or SHRMSCP professional development credits (PDCs). This program is valid for 13 PDCs. For more information about certification or recertification, please visit SHRMCertification.org.

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Executive Leadership Certificate

This course is a part of the Executive Leadership Certificate.

Whether you are an aspiring professional or an attentive executive, this certificate can elevate your leadership potential. The courses in this certificate are designed to provide you with the expertise, credibility, and confidence required to lead modern teams.

Faculty

Kathryn Cañas, Ph.D.

Dr. Kathryn A. Cañas is a member of the Management Department in the David Eccles School of Business at the University of Utah. Her teaching currently includes courses on managing diversity, business communication, and pedagogical theories and practices on both undergraduate and graduate levels. Learn More

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Reviews

  1. Alyssa Charles

    “Loved the instructor. Great materials; Really liked how we analyzed video clips of different speakers. Also enjoyed the literature articles that were provided.”

  2. Alyssa Charles

    “The content is relevant and easy to follow.”

  3. Alyssa Charles

    “Kate created a very friendly and safe environment to learn and grow. Loved having the video recording of speech.”

  4. Katrina Vastag

    “I was fascinated by the emphasis of storytelling. I wasn’t expecting it and I think it’ll make me so much more effective when I speak to people.” -Stefanie Tidwell

  5. Katrina Vastag

    “This was some of the best use of small group sessions that I have seen. I love the action-oriented approach from Dr. Cañas. Really excellent class and flow. Also LOVED this group of participants.” -Esther Sumner

  6. Katrina Vastag

    “Kate was knowledgeable about the topic, had great examples to show us, and made everyone feel comfortable presenting our speeches.”

  7. Katrina Vastag

    “This was such a great way to learn about public speaking and emotional intelligence. I can carry these lessons through my entire career.”

  8. Katrina Vastag

    “All the positivity! Lesson matter was great, but I took away a bigger lesson than “just” public speaking. Great confidence builder.”

  9. Katrina Vastag

    “Supportive, energetic, fun, engaging, and interesting content and instructors.”

  10. Katrina Vastag

    “Magnificent teachers. Safe, fun, productive learning environment, easy to understand, and challenging assignments. This was so fabulously empowering. Thank you, thank you, and THANK YOU!”

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