Marketing is one of the most important aspects of business and revolves around four specific mix elements. At the heart of marketing is the exchange process, “something of value for something of value.” Specifically, Sales is at the cornerstone of the success of any good business. Good marketing practices come from strong organizations with excellent leadership, employees, and consumers.
Making good and ethical marketing decisions for a company includes behaviors that do not always serve its economic interests. Being ethical within an organization requires strong and ethical marketing practices that are not always seen as clearly right or clearly wrong. Marketing operates with many “gray” perspectives, and what is correct to one individual may differ from another. At the foundation for making these good decisions requires understanding the consequences and rewards associated with ethical marketing tactics, specifically the promotional aspects.
This knowledge will provide a basis for understanding the organizational role, the individual’s role, and how the two can contribute to the overall success of both the organization and individual from a marketing and sales perspective.
This course is a part of the Authentic Leadership and Business Ethics Certificate.
This online certificate has been designed to challenge you and help you grow as a leader and individual. Explore your leadership potential, understand the essentials to create a more ethical environment in your organization, and foster more innovation and growth.