Ethical Marketing for Successful Sales – Online


Improve your organization’s moral leadership by implementing strong, ethical marketing practices, which are not always clearly defined as right or wrong.


Marketing is one of the most important aspects of business and revolves around four specific mix elements. At the heart of marketing is the exchange process, “something of value for something of value.” Specifically, Sales is at the cornerstone of the success of any good business. Good marketing practices come from strong organizations with excellent leadership, employees, and consumers.

Making good and ethical marketing decisions for a company includes behaviors that do not always serve its economic interests. Being ethical within an organization requires strong and ethical marketing practices that are not always seen as clearly right or clearly wrong. Marketing operates with many “gray” perspectives, and what is correct to one individual may differ from another. At the foundation for making these good decisions requires understanding the consequences and rewards associated with ethical marketing tactics, specifically the promotional aspects.

This knowledge will provide a basis for understanding the organizational role, the individual’s role, and how the two can contribute to the overall success of both the organization and individual from a marketing and sales perspective.

Authentic Leadership and Business Ethics Certificate – Online

This course is a part of the Authentic Leadership and Business Ethics Certificate.

This online certificate has been designed to challenge you and help you grow as a leader and individual. Explore your leadership potential, understand the essentials to create a more ethical environment in your organization, and foster more innovation and growth.

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How It Works

100% online, led by instructor

On-demand access, 15 weeks to complete

5-6 hours of content & interactive learning assignments

Topics covered:

  • Overview of marketing and understanding of the exchange process relationship to ethics and the customer
  • Review the promotional message, categorize messages, and explore its relationship to ethics
  • Examine the selling process through role-play scenarios and evaluate the ethical nature of sales
  • Review the relationship between external sales through role-play analysis of ethical challenges
  • Reflect on the nature of ethical internal conflicts that arise through the selling process

Who should attend:

  • Anyone who wants to have an understanding of how marketing, and specifically sales, plays a role with you as an individual, how this relates to the organization, and why it is important to understand this relationship at all operational levels of a company
  • Individuals in sales or marketing who want to better understand how marketing and the exchange process relates to ethics and the customer

Return on education:

  • Employer benefits:
    • Promote awareness of the ethical practices of the company
    • Maintain a positive image for the company and the employee
    • Boost morale and build more harmonious relationships between colleagues, managers, and customers
    • Empower employees to feel part of the company through a common goal of a strong ethical foundation
  • Employee benefits:
    • Understand the nature and importance of ethical principles as it relates to marketing and sales
    • Take an introspective look at how your own views and actions impact your ethical or unethical actions and consequences as an individual and within your organization
    • Learn to identify with messaging characteristics to help them become a better employee, colleague, and leader

Eccles Executive Education is recognized by SHRM to offer SHRM-CP or SHRMSCP professional development credits (PDCs). This program is valid for 6 PDCs. For more information about certification or recertification, please visit