Available September 2022

Most websites don’t accomplish the ideal goals of getting leads, phone calls, or e-commerce sales. Why not? It is simply because most don’t have the right information (data tracking), and then they either don’t understand the correct strategies or don’t bother implementing the right strategy.

This course will teach you how to set up Google’s free data tracking tools (Analytics, Tag Manager, Search Console). Then, using the information from those tools, you will learn how to develop Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies and skills.

Why is this important? By implementing these strategies, your business will improve its rankings on Google, generating more website traffic. More traffic should result in more phone calls, filled-out website forms, and other types of leads. This approach should increase the sales of your business.

Course Content

Website Data Tracking

  • Configuring Google Analytics, Search Console, and Tag Manager
  • Setting Up Filters
  • Setting Up Goals

Using Your Data to Make Smart Marketing Decisions

  • The 3 Pillars of Digital Marketing
  • Calculating Value Per Visitor
  • Learning to Pull the Right Marketing Lever

Key Search Engine Optimization (SEO) Principles

  • How Google Works
  • 3 SEO Rules to Not Break
  • 5 SEO Strategies that Improve Your Google Rankings

The Power of Pay-Per-Click (PPC) Advertising

  • PPC Account Structures & Bidding Options
  • Maximizing PPC ROI
  • The Search Network
  • The Display Network
  • Other PPC Options

Course Impact

This course can benefit anyone who works with websites or anyone who supervises sales and marketing teams. It is also a good course for high-level executives who need to familiarize themselves with best practices of running a website.

Personal Impact

  • Learn how to acquire and understand customers online.

  • Increase traffic from search engines and digital ads.

Organizational Impact