Digital Transformation
Digital transformation is a wave sweeping across businesses in every industry, from the small to the enterprise. Digital transformation has integrated into all functions of an organization from supply chain to sales, thus resulting in fundamental changes to how businesses operate and how they deliver value to customers.
This online certificate is designed for leaders looking to lead their organizations, departments, or teams into the digital transformation world (no experience necessary). Digital transformation is reshaping how technology, people, and processes are combined to create value for organizations. This certificate program introduces predictive analytics, big data, information systems, artificial intelligence, and digital marketing. In this program, you will discover the tools of the 21st century to unlock the growth potential in your organization.
The Classes
Presented By: Spencer Montgomery, MBA
The internet changed the way people communicate and share information, likewise, blockchain technology is fundamentally changing the way people interact and exchange objects of value. Understanding the potential for blockchain will require a blend of understanding of finance, economics, culture, and history. In this course, we will simplify complicated topics so that not only you will understand the technology, but also foresee potential use cases that could impact the businesses you currently work in.
Presented By: Tim Kapp, MBA
We are in a period of disruptive innovation the likes of which we have never seen. Digital advances centered around artificial intelligence and advanced analytics, blockchain, augmented and virtual reality, and IoT, will change the way the world works and deliver outsized growth to companies who adapt.
Digital Disruption will teach you how to rethink your competitive strategy, in any industry, using the latest digital technologies. The course will introduce you to the top digital innovations now converging in the industry; show you how to define and communicate a strategy that is resilient to technological disruption; identify the differentiating digital capabilities you must build to differentiate yourself; and share best practices for organizing, and communicating with, a world-class digital disruption team.
Presented By:
Bruce Rowe, MSA
Most websites don’t accomplish the ideal goals of getting leads, phone calls, or e-commerce sales. Why not? It is simply because most don’t have the right information (data tracking), and then they either don’t understand the correct strategies or don’t bother implementing the right strategies.
This course will teach you how to set up Google’s free data tracking tools (Analytics, Tag Manager, Search Console). Then, using the information from those tools, you will learn the basics of how to develop Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies and skills.
By implementing these strategies, your business will improve its rankings on Google which will generate more website traffic. More traffic should result in more phone calls, filled-out website forms, and other types of leads. This should increase the sales of your business.
Presented By: Kim Tanner, MSIS
Technology is constantly changing making it critical for organizations to ensure they are effectively leveraging information systems to support their strategic objectives. This course is designed to provide students with an overview of foundational information systems concepts and how to leverage information systems as strategic resources to gain competitive advantage and support technology decision-making efforts.
Presented By: Jeff Web, MS Ph.D.
Predictive analytics is the art and science of using historical data to forecast the future. This course will demystify the topic for those who may not work directly with data themselves, but perhaps manage those who do, addressing topics such as:
Business use cases for predictive analytics.
• The analytics lifecycle.
• Types of predictive tasks and algorithms.
• Data preparation for modeling.
• Model evaluation using various performance metrics.
• Black-box algorithms.
• The problem of overfitting and strategies for preventing it.
• Use of model results to solve the business problem.
Presented By:
Stanford Pugsley, MBA
Big Data is or will soon be affecting every organization in our economy. Big data is about much more than just large volumes of data; it is about the increasing speed and diversity of data, along with the challenges of integrating the systems that produce it. In this class, we will…
– Gain an understanding of terminology and leading technologies associated with Big Data
– Learn hands-on core techniques for retrieving, visualizing, and analyzing data stored in the cloud
– Find insights into business applications enabled by Big Data
– Learn the challenges faced by organizations with Big Data implementations
– Discuss the role of ethics in Big Data
The Impact
The Details
100% Online
15 weeks to complete
5-6 hours per week
On-Demand Access
Instructor-Led
Full Certificate $2295
Available On-Demand
Proof of Accomplishment
In addition to developing knowledge and skills, you will receive a certificate and a digital badge for your LinkedIn profile.
Certificate
LinkedIn Badge
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