Strategy

Why Do Some Firms Outperform Others?

When it comes to competitive strategy, companies have two choices: They can strive for cost leadership or strive for product differentiation. In this article, Professor Bonita Austin offers insight into each of these approaches, and explains how she tackles this complex topic in her Competitive Strategy program at Eccles.

By |2018-05-25T08:59:01-06:00April 13th, 2017|Leadership, Strategy|0 Comments
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The New Rules of Digital Marketing

Most business leaders recognize that digital marketing plays a critical role in their organization’s strategy. But not every leader knows how to optimize how they manage those channels. In this article, Professor Tony Passe breaks down the top five channels and explains how his Digital Marketing program equips managers with a practical toolkit for digital marketing.

By |2018-04-23T15:40:50-06:00April 7th, 2017|Marketing, Sales, Strategy|0 Comments
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