Scholars Program
STRAT 5820, 6 CH (3 Fall, 3 Spring), In-Person Class
Mondays/Wednesdays, 3:40-5:40 p.m.
Scholar’s Fall semester applications are now closed.
The next application cycle will be in spring 2025.
Students often spend their time in college learning about the hypotheticals rather than solving actual problems. At Goff, we give students that real-world experience. If you are looking for a chance challenge yourself and share your ideas with founders, CEOs, and leaders… Scholars is the place for you.
Scholars is a project-based class where you get the chance to work with and lead small groups in pursuit of helping real companies. Scholars gives you a crash-course in project management, teamwork, presentation skills, and strategic thinking – all while developing lifelong friendships
In Scholars, students will work on multiple projects over the two semesters, putting into practice what they learn from each one as they tackle the next challenge. Professor Bonita Austin will prepare students along the way by teaching strategy frameworks and business analytics tools to support class projects and future business careers.
Scholars Information:
Project Examples
The Korn Ferry Institute asked the Goff Scholars to examine how generative AI might influence the consulting industry and specifically how Korn Ferry works. They identified the primary potential impacts on consultants’ work and the projected relative value that AI could provide to consulting firms.
Scholars worked with IntelliReefs, an organization creating substrates that mimic natural reefs, leading to oceanic restoration. Scholars pitched options for monetizing the company’s technology and created recommendations for marketing, including a new website and brand strategy.
Scholars worked with a Goff alumni at Cleaning Services Group, to evaluate franchise opportunities and propose diversification strategies, all with the goal of doubling the company’s annual revenue.
Scholars created a brand book and U.S. market entry strategy for AR Trails, a company with a unique augmented reality technology seeking ways to use this technology to educate and engage adventurers.
Looking for more opportunities?
We model our experiences after the “real world,” connecting students from different backgrounds and perspectives in the classroom to create value for organizations across the world.
Each Goff program works directly with real organizations. No matter your major, year in school, or plans for the future, there’s a spot for you in Goff.