Goff Team

Meet the people responsible for all of the hard work that makes Goff special.

Founder

Greg Goff

Managing Director and CEO, Goff Strategic Leadership Center, Professor (Lecturer), Strategic Advisor to the Dean

Ruchi M. Watson, MBA, Ed.D

N. Eldon Tanner Chair in Strategy and Strategic Leadership, Presidential Professor, Editor in Chief, Strategy Science

Todd Zenger, PhD

Associate Director of Analytics and Engagement

Stephanie Baugh, MA

Associate Director of Student Experience

Maya Jolley, MPA

Senior Marketing Coordinator

Sydney Smith

Student Director of Traditions

Jay Jensen

Student Director of Outreach and Events

Cameron Nelson

Founder

Greg Goff

Greg Goff is a native of Park City and holds both a bachelor’s and MBA from the University of Utah. He went to work for ConocoPhillips in 1981 and filled numerous positions before being named senior vice president in 2008. He joined Andeavor, formerly known as Tesoro, as president and Chief Executive Officer in May 2010 where he went on to lead its merger with Marathon Petroleum Corporation in 2019. He partnered with the David Eccles School of Business to create opportunities for young people to develop strategic leadership skills.

Managing Director and CEO, Goff Strategic Leadership Center, Professor (Lecturer), Strategic Advisor to the Dean

Ruchi M. Watson, MBA, Ed.D

Watson is thrilled to lead the team as Managing Director. She enters this position after nearly 8 years of experience as part of the Dean’s Team here at the David Eccles School of Business and almost 10 years prior to that in the corporate sector at Fortune 500 companies. She concurrently serves as faculty member in the Department of Entrepreneurship & Strategy.

N. Eldon Tanner Chair in Strategy and Strategic Leadership, Presidential Professor, Editor in Chief, Strategy Science

Todd Zenger, PhD

Zenger is the Entrepreneurship & Strategy Department Chair and the N. Eldon Tanner Chair in Strategy and Strategic Leadership at the David Eccles School of Business at the University of Utah. He also holds the University of Utah designation as a Presidential Professor. Zenger is a global expert in corporate strategy, organizational design and pay transparency. He is our Academic Director and leads the research and thought leadership arm of the Goff Strategic Leadership Center.

Associate Director of Analytics and Engagement

Stephanie Baugh, MA

Stephanie earned her bachelor’s in Business and Psychology from the University of Puget Sound, and her MA from Bowling Green State University. Stephanie is passionate about collaborating with partners to create sustainable and transformative learning experiences for college students. She has worked at several universities in program development and career services roles. In her current role, Stephanie coordinates initiatives with alumni and partners to create a community of lifelong leaders and learners. Outside of work, she loves being involved in her community, hiking, playing volleyball, and exploring as many new places as possible.

Associate Director of Student Experience

Maya Jolley, MPA

Originally from Washington state, Maya first discovered her interest in student enrichment and empowerment during her undergraduate studies. After relocating to Salt Lake City to work for the University of Utah in student wellness, Maya earned her Master’s in Public Administration, which provided her an elevated understanding of strategic planning and organizational structures. Goff has been the perfect place to blend her excitement for strategy and access to critical student development opportunities –like experiential learning, leadership, and more. In her current role, Maya advises Goff student ambassadors and marketing efforts. Outside of work, Maya can be found chasing her not-so-little puppy around the foothills or cruising down to southern Utah.

Senior Marketing Coordinator

Sydney Smith

Sydney is a recent graduate of the University of Utah with a bachelor’s degree in Entrepreneurship and Strategy, and a minor in Management. She joined the Goff student leadership team in Spring 2023 to pursue her interest in marketing and became a full-time staff member the following year. Sydney is from Utah, and enjoys cooking, exploring new coffee places, and watching movies. Passionate about Goff’s mission, she has come to realize the true impact and value it holds for students. In her role within the Goff team, Sydney focuses on expanding Goff’s presence across the U campus through both digital and traditional marketing methods. Additionally, she will be assisting with the Explorers program as a TA.

Student Director of Traditions

Jay Jensen

Student Director of Outreach and Events

Cameron Nelson

Cameron is in his third year at the University of Utah, studying QAMO and Information Systems. He began his involvement with the Goff Strategic Leadership Center as a Pathfinder in the fall of 2022. Since then, he has continued his involvement with the center as an ambassador, Goff Explorer, Goff Scholar, and student director of Outreach and Events on the student leadership team. His role within Goff involves working with other campus organizations, speaking to student groups, and increasing engagement, recruitment, and retention for the center’s programs. Apart from Goff, he is also an active Sigma Chi Beta Epsilon Chapter member and an intern for Banyan Ventures. In his free time, he enjoys skiing with friends, going on adventures, and attending concerts and festivals. Cameron is originally from San Diego, California, and loves returning there to recharge and enjoy the ocean.

Goff Ambassadors

Students support the functions of Goff by supporting outreach, events, capturing student stories, and engaging in Goff Think Tanks.