Goff Doesn’t Teach in Hypotheticals.

The Goff Strategic Leadership Center builds a bridge between the classroom and community for all University of Utah students. Each Goff experience is anchored in hands-on learning; we work with organizations across the world to provide students transformational learning opportunities.

Goff utilizes real projects and experiences as a catalyst for both student and organizational growth. Goff students actively contribute to the growth and success of companies and community organizations across the world, all while building critical strategic leadership skills.

“I have a personal belief that all of us can make a difference.” – Greg Goff, Founder

Our Students

Goff students are extremely motivated and driven. For many, this is their first glimpse of what life looks like after graduation. Our students take what they learn in the class and go on to create value for the rest of their lives: on campus, in their community, across the country, and beyond.

Versatile Image

David Kale

Alleyways Amplified

Vishwa Srinivasan

Student Chair of Outreach

Lily Wagner

Versatile Image

David Kale

Versatile Image, Majors in Business Administration & Entrepreneurship, Minor in Theater

David Kale first met Michelda George, founder of Versatile Image, when she was the client for the 2022 Inclusion Week Case Competition. Versatile Image, a marketing and financial literacy nonprofit supporting Black and brown creatives, had an unprecedented impact on David’s life.

After taking second in the case competition, David enrolled in Goff Explorers, where he interned with Versatile Image. The internship started with researching stories of Haitian immigrants to the U.S. to illustrate the history of the racial wealth gap in America. Along the way, David saw an opportunity to incorporate his experience in theater into this project. David and Michelda decided that David would write a musical to communicate this story. Michelda was so excited about David’s skills in both business and the arts that she extended his internship into the Fall. Now, David is working on the musical while studying abroad in Great Britain.

He says of his experience: “Partnering with Versatile Image has taught me what I want with a future career as well as given me many life lessons. I have the wonderful opportunity to synthesize my love for business and the arts with the overall aim of doing good in the world. This internship is a life changing experience that I am so grateful to have.”

Alleyways Amplified

Vishwa Srinivasan

Alleyways Amplified, Finance

“I realized that I wanted to provide local rappers with a platform in Salt Lake. I’ve always thought it would be cool to have a concert in an alleyway—they provide a beautiful backdrop.” Vishwa Srinivasan, former Goff Scholar, took what he learned in the classroom to make a difference in his local community. Vishwa navigated multiple city systems and processes, leveraging resources and connections along the way to create Alleyways Amplified. In the end, the outdoor, pop-up concert was something Salt Lake City had never seen before – a downtown space for young rap artists to share their music with their community.

Student Chair of Outreach

Lily Wagner

AR Trails, Psychology

Lily remembers texting her mom on the first day of Scholars, “I don’t think I belong in this class. I am just a psych major, surrounded by all these super smart, intimidating students.” However, it didn’t take Lily long to realize her unique contributions to the class. As project lead for AR Trails, a company that uses augmented reality to enhance users hiking experiences, Lily used her background in psychology to influence their brand recommendations – the colors, values, voice, and essence – to create cohesion throughout the company.

At the end of the year, Lily, now Goff Ambassador and Chair of Outreach, reflected on her experience, “My place is here. It’s in Goff. I trust myself and I know everyone is confident in me, and I have the confidence in myself.”

Our Impact

Sustainability. Start-ups. Housing. Healthcare. Tech. Arts.

Our students create value for small businesses, nonprofits, companies, professional organizations and more by solving their strategic challenges. Each year, we select internships and projects from our community that will spark our students’ interest and serve our partners.

These are some of the industries our students create solutions for every year.

Where will you make your impact? Start with Goff.

Our Team

Meet the people responsible for all of the hard work that makes Goff special. Learn more.

Contact Us

Contact us to learn more about our offerings and to ask questions. In the meantime, feel free to explore our courses, case competitions, past projects, and upcoming events. Connect here.