Inside the Classroom

Inside the Classroom

What makes Goff courses unique? Via the Department of Entrepreneurship & Strategy, Goff courses integrate real-world experiences into every aspect of learning. This ranges from guest lectures by business and thought leaders to hands-on projects with companies, nonprofits and organizations. Each course is multidisciplinary in nature, meaning classrooms are full of students from different backgrounds and colleges, with varied interests and perspectives. In each Goff course, students work with classmates to complete real projects for real businesses, nonprofits, or other organizations.

“I have loved every minute of this course so far. By far my favorite class this semester and one of the best I’ve taken here at the U.”

To gain real-world experience, make an impact, and create lifelong connections, add Goff to your class schedule.

To learn about each of our courses and enrolling in Goff courses, see here.

Graduate Students!
We also teach in MBA classes.

Learn more

What makes Goff courses unique? Via the Department of Entrepreneurship & Strategy, Goff courses integrate real-world experiences into every aspect of learning. This ranges from guest lectures by business and thought leaders to hands-on projects with companies, nonprofits and organizations. Each course is multidisciplinary in nature, meaning classrooms are full of students from different backgrounds and colleges, with varied interests and perspectives. In each Goff course, students work with classmates to complete real projects for real businesses, nonprofits, or other organizations.

“I have loved every minute of this course so far. By far my favorite class this semester and one of the best I’ve taken here at the U.”

To gain real-world experience, make an impact, and create lifelong connections, add Goff to your class schedule.

Graduate Students!
We also teach in MBA classes.

Learn more

Goff Explorers

In the Explorers program, students are paired with a for-credit internship and engage in a concurrent leadership/professional skills class. This experience allows students to build professional skills, test-drive an industry, and access extra support during their first professional experience.

“My biggest takeaway has been that a startup is really not as impossible as I before thought. This internship has given me hope for starting my own business in the future.” – Parker Smith, Health, Society, and Policy

Explorers from various majors across campus have interned with start-ups, large corporations, small businesses, and professional organizations. These experiences help them to learn and grow, ultimately preparing them for their next career opportunity.

Sample of Explorers’ experiences:

  • A junior EAE/games major worked directly with the CEO of a gaming company, analyzing competitors’ products and making specific program recommendations;
  • A first-year communications major and aspiring sportscaster interviewed local sports professionals and wrote articles for web and print, earning multiple bylines for his portfolio;
  • A junior QAMO major worked with start-up teams to build prospective customer awareness and generate new product sales;
  • and many others.

Goff Explorers

In the Explorers program, students are paired with a for-credit internship and engage in a concurrent leadership/professional skills class. This experience allows students to build professional skills, test-drive an industry, and access extra support during their first professional experience.


My biggest takeaway has been that a startup is really not as impossible as I before thought. This internship has given me hope for starting my own business in the future.” – Parker Smith, Health, Society, and Policy

Explorers from various majors across campus have interned with start-ups, large corporations, small businesses, and professional organizations. These experiences help them to learn and grow, ultimately preparing them for their next career opportunity.

Sample of Explorers’ experiences:

  • A junior EAE/games major worked directly with the CEO of a gaming company, analyzing competitors’ products and making specific program recommendations;
  • A first-year communications major and aspiring sportscaster interviewed local sports professionals and wrote articles for web and print, earning multiple bylines for his portfolio;
  • A junior QAMO major worked with start-up teams to build prospective customer awareness and generate new product sales;
  • and many others.

Application for Summer 2022 are now closed.

Goff Trailblazers

Focusing on one project client each semester allows students to build a relationship with and create a customized plan for their clients – all while receiving insightful feedback from the class instructor and a dedicated business advisor along the way. During class time, students will hear from experienced business leaders and Professor Ruchi Watson about engaging a strategic leadership mindset and making a lasting impact.

“Ruchi’s the best professor I have ever had, hands down. I’m not going to hesitate in the future to reach out to her to ask for career questions, professional protocol questions.” – Brian Rodriguez, Strategic Communications

Trailblazers Q&A

Previous Trailblazers’ projects include:

  • Identified new business development opportunities for Landed, inc.;
  • Researched new market potential for Esusu;
  • Analyzed supply chain gaps for the Inland Port Authority of Utah;
  • and many others.

Goff Trailblazers

Focusing on one project client each semester allows students to build a relationship with and create a customized plan for their clients – all while receiving insightful feedback from the class instructor and a dedicated business advisor along the way. During class time, students will hear from experienced business leaders and Professor Ruchi Watson about engaging a strategic leadership mindset and making a lasting impact.

“Ruchi’s the best professor I have ever had, hands down. I’m not going to hesitate in the future to reach out to her to ask for career questions, professional protocol questions.” – Brian Rodriguez, Strategic Communications

Trailblazers Q&A

Previous Trailblazers’ projects include:

  • Identified new business development opportunities for Landed, inc.;
  • Researched new market potential for Esusu;
  • Analyzed supply chain gaps for the Inland Port Authority of Utah;
  • and many others.

1 semester, offered Fall and Spring semesters. Preference may go to student with junior or senior status.

Eccles BCOR students must have completed Business Fundamentals. No pre-req for non-BCOR Eccles or students outside the business college.

$1,000 scholarship, counts towards Leadership Minor and Bennion Center Community Engagement Certificate, and as a bridge course for students beginning upper division fall 2022. Please contact your advisor to confirm eligibility.

Applications for Fall 2022 are now open. Applications will be reviewed (and accepted) on a rolling basis until classes are full. Apply here (use the same browser when completing your application to save your spot in Qualtrics).

Goff Scholars

Students will work on multiple projects over the two semesters, putting into practice what they learn from each one as they tackle the next challenge. Students will also have the opportunity to take turns leading their peers on different projects. Professor Bonita Austin will prepare students along the way by teaching strategy frameworks and business analytics tools to support class projects and future business careers.

“We worked with real national companies and nonprofit organizations to help with industry analysis, financial analysis, recommendations to reach their objectives. Don’t let technical terms scare you. You learn along the way, and it’s open to ANY MAJOR! You also get to learn from Bonita Austin, an amazing instructor and businesswoman. Just join, you’ll know what I’m talking about.” – Amy Ha, Marketing and Information Systems

Scholars Q&A

Previous Scholars’ projects include:

  • Developing a strategy to combat Utah’s air quality crisis for Wild Utah Project;
  • Researching pricing models for Enso Rings;
  • Creating a plan to save the jungles & Mayan Ruins of El Mirador;
  • and many others.