Students

“During my time with Goff, I led a project with my classmates to create a brand book for AR Trails, a company that uses augmented reality to enhance users’ hiking experiences. This project allowed me to merge my knowledge of psychology with strategy. I was able to apply psychological principles to influence our recommendations, from selecting logos and fonts to shaping values and crafting print ads. It was incredibly fulfilling to see how the lessons from my major could be integrated into real-world problem-solving.”

“After the course, I became a Goff Ambassador and later joined the student staff. In those roles, I worked to bridge the gap between students from majors across campus and Goff programs. I saw firsthand how students from all disciplines can benefit from Goff’s emphasis on self-awareness, collaboration, and value creation. These lessons transcend individual majors, equipping students to thrive in any professional environment, and I truly believe that I am a better teammate, coworker, and individual because of the Goff programs.”

Ethan Black, Finance Major

Trailblazers, Teaching Assistant, and Goff Ambassador

Ethan began his Goff journey in the first cohort of Trailblazers where he worked with Esusu Financial, a FinTech company using data to bridge the racial wealth gap, and recently named one of Forbes 30 under 30 for Social Entrepreneurs. Drawn to their mission and commitment to their vision, he remained in contact with Esusu which eventually led to an internship with them in New York City.

Ethan has now begun his full-time career in Chicago, working for Stripe. He writes that his experience with Goff “was the embodiment of my collegiate experience, and continuing that into my career brings immense excitement and motivation to excel the mission of Goff in all phases. As we would say, the Goff Community is a family, and our efforts to cultivate relationships don’t stop at graduation, but continues to be a pillar that all of us can rely on throughout our careers.”