Thought Leadership
Why well-reasoned theories are more important than crunched numbers
Creating a new and viable business strategy requires seeing the world in new ways, and asking novel questions that lead to fresh insights, according to Todd Zenger, chair and presidential professor of strategy and strategic leadership here at the David Eccles School of Business. Zenger contends [...]
Eccles School professor’s new book helps companies grow and create value
We've all watched a company find a competitive advantage, dominate a market and then begin to falter. The companies that recovered were often ones that found new ways to create value. Todd Zenger, N. Eldon Tanner Chair in Strategy and Strategic Leadership and Presidential Professor at [...]
Make or Buy: How to Create the Greatest Value
By Todd Zenger Preview Make it or buy it? This strategic decision remains notoriously difficult for businesses. Sustained value creation requires the constant expansion and modification of a firm, and many of the assets and activities connected to its corporate theory belong to others. So to [...]
Who Should Set Strategic Direction?
By Todd Zenger Preview In September 2009, Kraft, a company perhaps best known for its macaroni and cheese, made an unsolicited offer for Cadbury, the creator of the iconic Cadbury Easter Egg. Cadbury's board of directors gave the offer a direct cut, and the U.K. public [...]