Maxene Harris is graduating with an Honors Bachelor of Science in Marketing and a minor in Psychology for her hard work with her thesis titled “How Demographics and Psychographics Impact Generational Marketing Tacts: A Focus on The Coca-Cola Company.” Maxene is from Buffalo Grove, Illinois and will be moving to San Jose, California to work as the Marketing Project Coordinator for a tech startup after graduation. Congratulations Maxene, and welcome to your alumni network! Read on to learn more about Maxene’s thesis and her answers to our questions about her Eccles Experience.
Tell us something about your thesis – your research, your findings, or what you learned:
Coca-Cola has been at the forefront of implementing marketing techniques that are specified toward different demographics and psychographics according to the defined generations. This case study allowed me to learn the importance of market segmentation and how companies can best target current audiences based off of the wants and needs of consumers.
What was your most memorable experience as an Eccles student?
The very first day I considered myself an Eccles student was the first convening of the Business Scholars. We were required to attend an introductory all-day event at the Eccles Football Stadium. Not only did I not know anyone at that event, but I didn’t know anyone in Utah seeing as how I am from Chicago, Illinois. After meeting over 300 students, all dressed in their very best business professional, it dawned on me that no one knew what they were doing. Everyone was making new friends and meeting people that they had so much in common with. I made friends from every section and was able to learn more about what the U had to offer through the ambassadors and coordinators of Business Scholars. Looking out over the stadium dressed up from head to toe and surrounded by new friends, I knew in that moment, this was where I was meant to be and that I would be doing big things over the next four years. Turns out, I was right.
Is there anyone you’d like to thank, acknowledge or shout out?
Sheila Byrnes & Shirley Byrnes, the best female role models I didn’t deserve but was lucky enough to call my family.