Jonathan Zadra

Director of Data Science

Sorenson Impact Center

Staff

Areas of Expertise

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Education

University of Virginia
Ph.D. Psychology, Cognitive Science (2013)
M.A. Psychology, Cognitive Science (2009)
San Diego State University
B.A. Psychology (2005)

Teaching Experience

2016 Instructor, Quantitative Methods (U. of Utah: Psyc 6110)
2016 Instructor, Drugs and Behavior (U. of Utah: Psyc 3700)
2016 Instructor, Food, Exercise, and Thought (U. of Utah: Psyc 4610)
2015 Instructor, Cognitive Psychology (U. of Utah: Psyc 3110)
2013 Instructor, Perception (Curtin: Online lecture recording)
2013 Instructor, Food, Exercise, and Thought (UVa: Psyc 4559; Distinguished Teaching Fellowship)
2012 Instructor, Perception Laboratory (UVa: Psyc 2301)
2011 Teaching Assistant, Cognitive Psychology (UVa: Psyc 2150)
2010 Instructor, Research Methods and Data Analysis Lab (UVa: Psyc 3006L)
2010 Teaching Assistant, Cognitive Psychology (UVa: Psyc 2150)
2010 Guest Lecture, Cognitive Psychology (UVa: Psyc 2150)
2008 Teaching Assistant, Introduction to Psychology (UVa: Psyc 101)
2007 Instructor, Research Methods and Data Analysis Lab (UVa: Psyc 306L)
2006 Instructor, Perception Laboratory (UVa: Psyc 230-L)
2005 Teaching Assistant, Perception (UVa: Psyc 230)
2004 Guest Lectures, AP Psychology (Mira Mesa High School)
2004 Guest Lectures, Sensation and Perception (SDSU: Psy 388)
2004 Teaching Assistant, Sensation and Perception (SDSU: Psyc 388)
2003 Teaching Assistant, Physiological Psychology (SDSU: Psyc 260)
2001 Teaching Assistant, Rhetoric and Writing Studies (SDSU: RWS 096)

Publications

Reynolds, G., Cox, L. C., Fritz, N., Hadley, D., & Zadra, J. R. (2018). A Playbook for Designing Social Impact Measurement. Stanford Social Innovation Review, 1–10. https://proxy.qualtrics.com/proxy/?url=https%3A%2F%2Fssir.org%2Farticles%2Fentry%2Fa_playbook_for_designing_social_impact_measurement%3Futm_source%3DEnews%26utm_medium%3DEmail%26utm_campaign%3DSSIR_Now%26utm_content%3DTitle&token=nD52Mj0t690icDQ4ePTIPaant7BY5Y1LRV3RetHAwrs%3D

Google Scholar Profile

Drews, F. A., Zadra, J. R., & Gleed, J. (2018). Electronic health record on the go: Device form factor and Fitts’ Law. International Journal of Medical Informatics, 111, 37-44. doi: 10.1016/j.ijmedinf.2017.12.010.

Zadra, J. R., & Proffitt, D. R. (2016). Oral exposure to glucose affects perception of spatial layout. Journal of Vision, 16(12):1204. doi: 10.1167/16.12.1204.

Zadra, J. R., & Proffitt, D. R. (2016). Optic flow is calibrated to walking effort. Psychonomic Bulletin & Review, 1-6. doi: 10.3758/s13423-016-1017-6.

Drews, F. A., & Zadra, J. R. (2016). Human factors. In A. W. Webb & Ramsay, G (Eds.), Handbook of Intensive Care Organization and Management, 203-222. Imperial College Press.

Drews, F. A., & Zadra, J. R. (2016). The human-technology interface. In K. J. Ruskin, S. H. Rosenbaum, & M. P. Steigler (Eds.), Quality and Safety in Anesthesia and Perioperative Care.

McCarty, M., Funkhouser, K., Zadra, J. R., & Drews, F. (2016). Effects of Auditory Working Memory Tasks while Switching between Autonomous and Manual Driving. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 60(1), 1741-1745.

Drews, F. A., Zadra, J. R., Gleed, J., Plew, W., Heroult, J., & Wilck, N. (2016). Evaluation of health care icons. Proceedings of the Human Factors and Ergonomics Society, 59(1), 586-590.

Zadra, J. R., Weltman, A. L., & Proffitt, D. R. (2015). Walkable distances are bioenergetically scaled. Journal of Experimental Psychology: Human Perception and Performance.

Zadra, J. R., & Proffitt, D. R. (2014) Implicit associations have a circadian rhythm. PloS One, 9(11), doi:10.1371/journal.pone.0110149

Zadra, J. R., & Clore, G. L. (2011). Emotion and perception: the role of affective information. Wiley Interdisciplinary Reviews: Cognitive Science, 2(6), 676-685. John Wiley & Sons, Inc. doi:10.1002/wcs.147.

Zadra, J. R., Rosenbaum, D., Banton, T., Twedt, E., Gross, E. B., & Proffitt, D. (2011). Decisions at a glance: The relative cost of multiple possible actions is represented in conscious perception of spatial layout. Journal of Vision, 11(11), 942.

Twedt, E., Banton, T., Gross, E. B., Zadra, J. R., & Proffitt, D. (2011). The role of decision-making in learning spatial layout: A real-world application. Journal of Vision, 11(11), 933.

Proffitt, D. R., & Zadra, J. R. (2010). Explicit and motoric dependent measures of geographical slant are dissociable: A reassessment of the findings of Durgin, Hajnal, Li, Tonge, and Stigliani (2010). Acta Psychologica, 4-7. Elsevier B.V. doi: 10.1016/j.actpsy.2010.06.003.

Zadra, J. R., Schnall, S., Weltman, A. L., & Proffitt, D. R. (2010). Direct physiological evidence for an economy of action: Bioenergetics and the perception of spatial layout. Journal of Vision, 10(7), 54.

Schnall, S., Zadra, J. R., & Proffitt, D. R. (2010). Direct evidence for the economy of action: Glucose and the perception of geographical slant. Perception, 39(4), 464-482. doi: 10.1068/p6445.

Hwang, K., Palmer, E. D., Basho, S., Zadra, J. R., Müller, R. (2009). Category-specific activations during word generation reflect experiential sensorimotor modalities. NeuroImage, 48(4), 717-725.

Rapoport, E. D., Nishimura, E. M., Zadra, J. R., Wubbels, P. M., Proffitt, D. R., Downs, T. H., & Downs, J. H. (2008). Engaging, Non-Invasive Brain-Computer Interfaces (BCIs) for Improving Training Effectiveness & Enabling Creative Expression. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 52(7), 591–594.

Zadra, J., & Proffitt, D. (2007). Hemispheric differences in the perception of hills. Journal of Vision, 7(9), 424.

Nishimura, E. M., Darling, B. A., Rapoport, E. D., Zadra, J. R., Proffitt, D., Downs, T. H., & Downs III, J. H. (2006). Functional near-infrared sensing for brain-computer interface control by a locked-in individual. In D. D. Schmorrow & K. M. Stanney & L. M. Reeves (Eds.), Augmented cognition: past, present & future (2 ed., pp. 111-116). Arlington: Strategic Analysis, Inc.

Rapoport, E. D., Nishimura, E. M., Darling, B. A., Zadra, J. R., Proffitt, D., Downs, T. H., & Downs III, J. H. (2006). Brain-computer interface for communications using functional near-infrared imaging (fNIR). In D. D. Schmorrow & K. M. Stanney & L. M. Reeves (Eds.), Augmented cognition: past, present & future (2 ed., pp. 169-173). Arlington: Strategic Analysis, Inc.

Zadra, J. R., Linkenauger, S. A., & Proffitt, D. R. (2006). Effort affects perceived distance to objects within reach. Journal of Vision, 6(6), 722.

Presentations

Zadra, J. R., & Proffitt, D. R. (2016). Oral exposure to glucose affects perception of spatial layout. Poster presented at the 16th Annual Meeting of the Vision Sciences Society, St. Pete Beach, FL.

Twedt, E., Weast, R., Gross, E. B., Zadra, J. R., Banton, T., & Proffitt, D. R. (2014). Safety and visibility issues associated with after-market vehicle window tint. Poster presented at the 26th APS Annual Convention, San Francisco, CA.

Zadra, J. R., Rosenbaum, D., Banton, T., Twedt, E., Gross, E. B., & Proffitt, D. R. (2011). Decisions at a glance: The relative cost of multiple possible actions is represented in conscious perception of spatial layout. Poster presented at the 11th Annual Meeting of the Vision Sciences Society, Naples, FL.

Zadra, J. R., Weltman, A. L., & Proffitt, D. R. (2011). Physiological influences on spatial perception. Poster presented at the University of Virginia Presidential Inauguration Research/Scholarship Poster Competition, University of Virginia. Finalist Award.

Twedt, E., Banton, T., Gross, E. B., Zadra J. R., & Proffitt, D. R. (2011). The role of decision-making in learning spatial layout: A real-world application. Poster to be presented at the 11th Annual Meeting of the Vision Sciences Society, Naples, FL.

Zadra, J. R., Schnall, S., Weltman, A. L., & Proffitt, D. R. (2010). Direct physiological evidence for an economy of action: Bioenergetics and the perception of spatial layout. Talk presented at the 10th Annual Meeting of the Vision Sciences Society, Naples, FL.

Clore, G. L., & Zadra, J. R. (2010). On the emotional alteration of perception. Talk presented at the 11th annual meeting of the Society for Personality and Social Psychology, Las Vegas, NV.

Zadra, J.R., & Proffitt, D. R. (2007). Hemispheric differences in the perception of hills. Poster presented at the 7th Annual Meeting of the Vision Sciences Society, Sarasota, FL.

Rapoport, E. D., Nishimura, E. M., Darling, B. A., Zadra, J. R., Proffitt, D. R., Downs, T. H., & Downs, J. H. (2006). Brain-computer interface for communications using functional near-infrared imaging (fNIR). Poster presented at the Second Annual Augmented Cognition International Conference, San Francisco, CA.

Nishimura, E. M., Darling, B. A., Rapoport, E. D., Zadra, J. R., Proffitt, D. R., Downs, T. H., & Downs, J. H. (2006). Functional near-infrared sensing for brain-computer interface control by a locked-in individual. Presented at the Second Annual Augmented Cognition International Conference, San Francisco, CA.

Zadra, J. R., Linkenauger, S. A., & Proffitt, D. R. (2006). Effort affects perceived distance to objects within reach. Poster presented at the 6th Annual Meeting of the Vision Sciences Society, Sarasota, FL.

Zadra, J. R., & Wright, S. M. (2005, July). Cross-modal cueing and cue-stimulus interval effects on recall. Poster presented at the First Annual Augmented Cognition International Conference, Las Vegas, NV.

Basho, S., Gaffrey, M. S., Zadra, J. R., Rubio, M., Wulfeck, B., & Müller, R. (2004, April). Category-specific effects of semantic fluency in fMRI. Poster presented at the annual meeting of the Cognitive Neuroscience Society, San Francisco, CA.