Eric VanEpps applies his training in behavioral economics to study issues related to consumer self-control, impression management, and both health and financial decision making. His research broadly investigates two questions: (a) How should marketers and policymakers relay information to help consumers make better decisions? and (b) How can consumers best obtain information from others?
Eric has published his research in top marketing, management, and psychology journals such as Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and Psychological Bulletin. He teaches Marketing for Healthcare Professionals and Behavioral Economics and Health Policy at the graduate level.
Prior to joining t