Debra Scammon

Debra L. Scammon is the Emma Eccles Jones Professor of Marketing and adjunct professor in the Department of Family & Preventive Medicine, School of Medicine, University of Utah, and she served as the Director of the Masters of Healthcare Administration program at the David Eccles School of Business until 2018. Scammon received her Ph.D. from University of California, Los Angeles. She recently received the Lifetime Achievement Award from the American Marketing Association’s Marketing and Society Special Interest Group.

Her primary research interest is in consumers’ ability to navigate the marketplace while making complex decisions. In the context of healthcare redesign