Craig Brimhall

Ph.D. Student

Department of Management


Craig Brimhall is a fourth-year doctoral candidate in the Department of Management where he studies how people learn from their experiences and make decisions in the workplace. Specifically, he is interested in how the organizational context interacts with cognitive biases to increase the probability that people inaccurately learn from their experiences. Current learning projects include how people misinterpret randomness for skill, how perceptions of failure impact people’s ability to learn, and the relationship between specious individual learning from experience and organizational learning. An additional strand of his research examines interventions that improve decision making. Related research includes how people often select ineffective commitment contracts in an attempt to improve self-control and how people overestimate the consequences of saying no to non-promotable work requests.

Craig received his Bachelors of Science in Finance from Utah Valley University in 2012 and his Masters of Education in Mind, Brain, and Education from the Harvard Graduate School of Education in 2015.