Abbie Griffin

Royal L. Garff Presidential Chair in Marketing; Professor

Department of Marketing

Faculty, Staff, Tenure Track

Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, where she teaches business-to-business marketing and 1st-year core marketing classes to MBA students. She was a member of the Board of Directors of Navistar International, a $ 13 billion manufacturer of diesel engines and trucks from 1998-2009, and was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development, from 1998 – 2003.

She began her career with a B.S. in Chemical Engineering from Purdue University. After working as a plant engineer for Polaroid Corporation for two years, she earned an MBA from Harvard University. She worked in product and technology commercialization for Corning Glass Works in their biotechnology division and technology consulting for Booz, Allen and Hamilton prior to receiving a Ph.D. in Management of Technology and Marketing from the Massachusetts Institute of Technology.

Professor Griffin’s research investigates means for measuring and improving the process of new product development. Her papers include “Research on Innovation: A Review and Agenda for Marketing Science,” (with John R. Hauser and Gerard Tellis), Marketing Science; “Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate,” (with Raymond Price, Bruce Vojak, Matthew Maloney and Edward Sim), Journal of Product Innovation Management; “Product Development Cycle Time for Business-to-Business Products,” Industrial Marketing Management; “Best Practices in Product Development” (Journal of Product Innovation Management); “Recommended Measures for Product Development Success,” (with Albert Page), Journal of Product Innovation Management; “The Effect of Project and Process Characteristics on Product Development Cycle Time,” (Journal of Marketing Research), and “Voice of the Customer,” (with John Hauser, Marketing Science; winner of the John D.C. Little Best Paper Award and the Frank M. Bass Dissertation Paper Award).

Prof. Griffin is an avid quilter, skier, hiker, swimmer and scuba diver.

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Publications
  • Linda Kester & Abbie Griffin (2015). NPD Portfolio Management Effectiveness, Efficiency and Project Selection Methods. JPIM. Revise/resubmit(1), 05/2015.
  • Katrin Eling, Abbie Griffin & Fred Langerak (2015). The Performance Effects of Combining Rational and Intuitive Approaches in Making New Product Idea Evaluation Decisions. Creativity and Innovation Management. Submitted, 01/2015.
  • Wim Biemans & Abbie Griffin (2014). How Service Firms Innovate. JPIM. Submitted, 12/2014.
  • Katrin Eling, Abbie Griffin & Fred Langerak (2014). Consistency Matter in Selecting Radical Incremental New Product Ideas for Advancement. JPIM. Submitted, 12/2014.
  • Linda Kester, Erik Jan Hultink & Abbie Griffin (2014). An Empirical Investigation of the Antecedents and Outcomes of NPD Portfolio Success. Journal of Product Innovation Management. Vol. 31, 1199-1213. Discipline based – refereed, Published, 11/2014.
  • Abbie Griffin, Raymond L. Price, Bruce A. Vojak & Nathan Hoffman (2014). Serial Innovators’ Processes: How They Overcome Barriers to Creating Radical Innovations. Journal of Product Innovation Management. Vol. 43, 1362-1371. Discipline based – refereed, Published, 11/2014.
  • Wim Biemans, Abbie Griffin & Rudy Moenaert (2014). New Service Development: How the Field Developed, its Current Status and Recommendtations on Moving the Field Forward. JPIM. Revise/resubmit(2), 11/2014.
  • Charles H. Noble, Serdar S. Durmusoglu & Abbie Griffin (2014). Open Innovation: New Product Development Essentials from the PDMA. (pp. 325). John Wiley & Sons. Practice – refereed, Published, 10/2014.
  • Katrin Eling, Abbie Griffin & Fred Langerak (2014). Using Intuition in Fuzzy Front End Decision Making: A Conceptual Framework. Journal of Product Innovation Management. Vol. 31, 956-972. Discipline based – refereed, Published, 09/2014.
  • Linda Kester & Abbie Griffin (2014). NPD Portfolio Management Effectiveness, Efficiency and Project Selection Methods. JPIM. Submitted, 09/2014.
  • Abbie Griffin, Brett W. Josephson, Gary Lilien, Fred Wiersema, Barry Bayus, Rajesh Chandy, Ely Dahan, Steve Gaskin, Ajay Kohli, Christopher Miller, Ralph Oliva, and Jelena Spanjol (2013), “Marketing’s Roles in Innovation in Business-To-Business Firms: Status, Issues And Research Agenda,” Marketing Letters, 24:4 (December), 323-337 (lead article). Published, 12/01/2013.
  • Katrin Eling & Fred Langerak and Abbie Griffin (2013). A Stage-Wise Approach to Exploring Performance Effects of Cycle Time Reduction. Journal of Product Innovation Management. Discipline based – refereed, Published, 07/01/2013.
  • Kester, Linda & Erik Jan Hultink and Abbie Griffin (2013). An Empirical Investigation of the Antecedents and Outcomes of NPD Portfolio Success. Journal of Product Innovation Management. Discipline based – refereed, Accepted, 06/01/2013.
  • Pinar Cankurtaran & Fred Langerak, and Abbie Griffin (2013). Consequences of New Product Development Speed: A Meta-Analysis. Journal of Product Innovation Management. Discipline based – refereed, Published, 05/01/2013.
  • Katrin Eling & Abbie Griffin and Fred Langerak (2013). Using Intuition in Fuzzy Front End Decision Making: A Conceptual Framework. Journal of Product Innovation Management. Discipline based – refereed, Accepted, 04/01/2013.
  • Vojak, Bruce A., Raymond L.Price, and Griffin, Abbie (2012), “Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms,” Research Technology Management, 55:6 (November-December), 42-48. Published, 11/01/2012.
  • Abbie Griffin (2012). Qualitative Research Methods for Investigating Business-to-Business Marketing Questions. Elgar Publishing. Discipline based – refereed, Published, 05/01/2012.
  • Abbie Griffin & Raymond Price, Bruce Vojak (2012). Serial Innovators: How Individuals in Large, Mature Firms Create Breakthrough Innovations. (pp. 250). Stanford University Press. Practice – refereed, Published, 05/01/2012.
  • Hebda, John M., Bruce A. Vojak, Abbie Griffin and Raymond L. Price (2012), “Motivating and Demotivating Technical Visionaries in Large Corporations: A Comparison of Perspectives,” R&D Management, 42:2, 101-119. Published, 03/01/2012.
  • Abbie Griffin (2011), “Legitimizing Academic Research in Design: Lessons from Research on New Product Development and Innovation,” Journal of Product Innovation Management, 28, 428-433. Published, 09/01/2011.
  • Debra Zahay, Abbie Griffin and Elisa Fredericks (2011) “Information Use in NPD: An Initial Exploratory Empirical Test in the Chemical Industry,” Journal of Product Innovation Management, 28, 485-502. Published, 09/01/2011.
  • Linda Kester, Abbie Griffin, Erik Jan Hultink, and Kristina Lauche (2011), “Modeling Portfolio Decision-Making Processes,” Journal of Product Innovation Management, 28:5 (September), 641-661. Published, 09/01/2011.
  • Erik Jan Hultink, Katrin Talke, Abbie Griffin and Erik Veldhuizen (2011) “Market Information Processing in New Product Development: The Importance of Process Interdependency and Data Quality,” IEEE Transactions on Engineering Management, 58:2, 199-211. Published, 03/01/2011.
  • Regina C. McNally and Abbie Griffin (2010), “Mandatory Adoption of Customer Relationship Management Software: The Role of Customer Support in an Attitude—Intention Model,” International Journal of Business Innovation and Research special issue on “Customer Relationship Management and Information Technology Applications,” 4:1-2, 30-47. Published, 08/2010.
  • Gary Lilien & Abbie Griffin (2010). Marketing Letters. AMA. Published, 08/2010.
  • Griffin, A., & Debra Zahay, Abbie Griffin. (2010). Marketing Strategy Selection, Marketing Metrics, and Firm Performance. Journal of Business and Industrial Marketing. 25, 84-93. Discipline based – refereed, Published, 2010.
  • Fred Langerak, Erik Jan Hultink and Abbie Griffin (2010), “Balancing Development Costs and Sales to Optimize the Development Time of Product Line Additions,” Journal of Product Innovation Management, 27:3, 336-348.. Discipline based – refereed, Published, 06/2010.
  • Griffin, A., & Raymond L. Price, Abbie Griffin, Bruce A. Vojak, Nathan Hoffman, Holli Burgon. (2009). Innovation Politics: How Serial Innovators Gain Organizational Acceptance for Breakthrough New Products. International Journal of Technology Marketing. 4, 165-184. Discipline based – refereed, Published, 2009.
  • Griffin, A., & Raymond L. Price, Matthew M. Maloney, Bruce Vojak and Edward W. Sim. (2009). Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate. Journal of Product Innovation Management. 26:2, 222-240. Discipline based – refereed, Published, 03/2009.
  • Griffin, A., & Gloria Barczak, Abbie Griffin and Kenneth B. Kahn. (2009). PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study. (pp. 3-23 (lead article)). Journal of Product Innovation Management. Published, 01/2009.
  • Griffin, A., & Fred Langerak, Erik Jan Hultink and Abbie Griffin. (2008). Exploring Mediating and Moderating Influences on the Links Among Cycle Time, Proficiency in Entry Timing, and New Product Profitability. (pp. 370-385). Journal of Product Innovation Management. Published, 07/2008.
  • Griffin, A., & Edward W. Sim, Ray Price, Bruce Vojak. (2007). Exploring Differences between Inventors, Champions, Implementers and Serial Innovators in Developing New Products in Large, Mature Firms. (pp. 422-436). Creativity and Innovation Management. Published, 12/2007.
  • Griffin, A., & Stephen Somermeyer. (2007). The PDMA ToolBook3 for New Product Development. John Wiley & Sons. Published, 09/2007.
  • Griffin, A., & Matthew Marvel, Abbie Griffin, John M. Hebda and Bruce A. Vojak. (2007). Studying Highly Valued Technical Professional Motivation Using a Corporate Entrepreneurship Framework: Voices from the Field. Entrepreneurship Theory & Practice. 31:5. Practice – refereed, Published, 09/2007.
  • Griffin, A., & John M. Hebda, Abbie Griffin, Bruce A. Vojak, and Raymond L. Price. (2007). The Motivation of Technical Visionaries in Large American Companies. IEEE Transactions on Engineering Management. 54:3, 433-444. Practice – refereed, Published, 08/2007.
  • Griffin, A., & Regina McNally. (2007). A Measure and Initial Test of Practitioners’ Perceptions of Relationship Marketing in Inter-Organizational Exchanges. Journal of Academy of Management Science. 35:3. Practice – refereed, Published, 2007.
  • Griffin, A., & Wim Biemans, Abbie Griffin, and Rudy Moenaert. (2007). Twenty Years of the Journal of Product Innovation Management: History, Participants and Knowledge Stock and Flows. Journal of Product Innovation Management. 24:3, 193-213. Practice – refereed, Published, 05/2007.
  • Griffin, A., & John Hauser, Gerard Tellis and Abbie Griffin. (2006). Research on Innovation: A Review and Agenda for Marketing Science. Marketing Science. 25, 687-717. Practice – refereed, Published, 11/2006.
  • Griffin, A., & Bruce Vojak, Abbie Griffin, Raymond L. Price and Konstantin Perlov. (2006). Characteristics of Technical Visionaries as Perceived by American and British Industrial Physicists. R&D Management. 36, 17-24. Practice – refereed, Published, 2006.
  • Griffin, A., & Erik Veldhuizen, Erik Jan Hultink and Abbie Griffin. (2006). Modeling Market Information Processing in New Product Development: An Empirical Analysis. Journal of Engineering and Technology Management. 23, 353-373. Practice – refereed, Published, 2006.
  • Griffin, A., & Raymond L. Price, Matthew M. Maloney, Bruce Vojak, Edward W. Sim. (2005). Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate. Product Development & Management Association International Research Conference. Other, 10/2005.
  • Griffin, A., & Regina C. McNally. (2005). An Exploratory Study of the Effect of Relationship Marketing Institutionalization and Professional and Organizational Commitment in Business-to-Business Exchanges. Journal of Business-to-Business Marketing. 12, 1-14. Practice – refereed, Published, 2005.
  • Griffin, A., & Jeffrey B, Schmidt, Roger J. Calantone, Abbie Griffin and Mitzy Montoya-Weiss. (2005). Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates for Industrial Surveys?. Marketing Letters. 16, 129-142. Practice – refereed, Published, 2005.
  • Griffin, A., & Cele Otnes. (2005). 16th Paul D. Converse Symposium. American Marketing Association. Discipline based – refereed, Published, 02/2005.
Honors & Awards
  • 2014 Best Reviewer . Journal of Product Innovation Management, 12/2014
  • Doctoral Consortium Faculty Fellow. Product Development and Management Association, 07/11/2014
  • Top 45 Scholars in Innovation. Technovation, 05/06/2014
  • Bradley Award for Excellence in Teaching. DESB, 05/05/2013
  • Crawford Fellow (The highest award given in the field of Innovation and New Product Development). Product Development & Management Association, 2009
  • David Eccles School of Business Masters Teaching Excellence Award. David Eccles School of Business, 2009
  • Thomas P. Hustad Best Paper Award for Outstanding Professional Contribution (for “Tewnty Years of the Journal of Product Innovation Management: History, Participants and Knowledge Stocks and Flows). Journal of Product Innovation Management, 2008
  • Top 20 Marketing Science Articles in the Past 25 Years (“Voice of the Customer,” Marketing Science, 1993, with John R. Hauser, was determined to be the 7th most important article in the field of Marketing Science in the last 25 years.). INFORMS Society for Marketing Science, 2007
  • Best Paper, Innovation Track, Winter Educator’s Conference (“Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate,” (with Raymond L. Price, Matthew M. Maloney, Bruce Vojak, and Edward W. Sim)). American Marketing Association, 2006
  • University of Illinois, Urbana-Champaign College of Business Alumni Association Teaching Award for Graduate Teaching. Univesrity of Illinois Alumni Association, 2006
  • Fellow (Course Development Grant). Academy of Entrepreneurial Learning, University of Illinois, 2006
  • Inaugural Fellow (Outstanding scholar in the Business-to-Business Marketing Field). Institute for the Study of Business Markets, 2004
Affiliations
  • Technical University of Dresden, Germany (TUDresden), Visiting Senior Research Fellow, 06/2014 – 07/2014
  • University of Illinois at Chicago, D3 Innovation Lab (UIC D3), Research Fellow, 01/2014 – present
In The Media
Abbie Griffin
Geographical Regions of Interest
United States of America