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Transaction Details

Company: Whole Foods Market
Yahoo Beta:1.17
Industry:Grocery Stores

Company Description:  Whole Foods Market, Inc. is a grocery chain specializing in natural, organic, and fair trade products. The company operates primarily in the United States, but it also has stores in Canada and the UK.

Purchase Date:23 Jan 2008 Sale Date:10 Sep 2008
Purchase Price:$37.79 Sale Price:$18.09
  --Split Adjusted:$37.79  --Split Adjusted:$18.09
Shares Purchased:80 Shares Sold:80
  --Split Adjusted:80  --Split Adjusted:80
Transaction Fee:$12.99 Transaction Fee:$13.00
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$53.20 High$0.00
Date05 Oct 2007 Date01 Jan 1996
Low$35.08 Low$0.00
Date18 Jan 2008 Date01 Jan 1996
S&P (Purchase Date):$1,338.60 S&P (Sale Date):$1,224.48

Timing:  We bought near the six month low.
Reason:  The economy is expected to experience low growth and possibly a recession, so we are looking at defensive stocks. With an increasing focus on green products, fair trade, and organic foods, Whole Foods Markets appears to be an attractive company. Its recent purchase of its major competitor, Wild Oats, gives the company a strong position nationally.

Reason:  Consumers are spending less on discretionary items because of the weak economy. In addition, low cost stores such as Wal-Mart are offering organic foods putting pressure on organic food margins.

S&P Gain: -8.53 % Annualized Gain: -13.19%
Stock Gain: -52.13 % Annualized Gain: -68.93%

Net Holding Return ($): $-1,569.99
Net Holding Return (%): -51.71 %