Home > Historical Performance > Historical Transaction Report

Transaction Details

Company: Martha Stewart Living Omnimedia
Ticker:mso
Yahoo Beta:1.83
Industry:Printing & publishing

Company Description:  Martah Stewart Living Omnimedia, Inc. produces a broad range of periodicals and housewear products. Periodicals focus on how to decorate, cook, and perform other domestic tasks. The company sells a line of housewears through KMart, which recently emerged from chapter 11 bankruptcy.

Purchase Date:15 Mar 2004 Sale Date:24 Sep 2004
Purchase Price:$10.05 Sale Price:$18.69
  --Split Adjusted:$10.05  --Split Adjusted:$18.69
Shares Purchased:500 Shares Sold:500
  --Split Adjusted:500  --Split Adjusted:500
Transaction Fee:$134.64 Transaction Fee:$185.71
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$14.53 High$0.00
Date27 Feb 2004 Date01 Jan 1996
Low$8.92 Low$0.00
Date10 Oct 2003 Date01 Jan 1996
S&P (Purchase Date):$1,110.89 S&P (Sale Date):$1,110.84

Purchase
Timing:  Following Ms. Stewart's conviction 10 days ago, the stock price plunged over 20%.
Reason:  Demand for the company's products appears to me robust. The class believes that the market over-reacted to Ms. Stewart's conviction.

Sale
Timing:  
Reason:  The price of MSO has risen by 50% in the last week on news that Martha Stewart will begin serving her sentence soon and news of planned realtiy television show. Short interest is currently at 40% of float and the company is expected to post a loss this year. The majority of the managers believe the stock is currently overvalued.

S&P Gain: -0 % Annualized Gain: 0%
Stock Gain: 85.97 % Annualized Gain: 223.27%

Dividends:$0.00
Net Holding Return ($): $3,999.65
Net Holding Return (%): 77.52 %