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Transaction Details

Company: Activision Blizzard
Ticker:atvi
Yahoo Beta:1.63
Industry:Multimedia & graphics software

Company Description:  Activision, Inc. is a leading creator and distributor of interactive gaming software. The company produces games for major consoles and for PCs.

Purchase Date:17 Oct 2019 Sale Date:29 Sep 2021
Purchase Price:$55.60 Sale Price:$78.75
  --Split Adjusted:$55.60  --Split Adjusted:$78.75
Shares Purchased:100 Shares Sold:100
  --Split Adjusted:100  --Split Adjusted:100
Transaction Fee:$0.00 Transaction Fee:$0.04
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$56.03 High$0.00
Date10 Sep 2019 Date01 Jan 1996
Low$42.19 Low$0.00
Date23 May 2019 Date01 Jan 1996
S&P (Purchase Date):$2,997.06 S&P (Sale Date):$4,383.25

Purchase
Timing:  We bought near the six month high.
Reason:  ActivisionBlizzard is about to release a new edition of Call of Duty. The company plans to release a new game next year that has the potential to become a new franchise title. ATVI remains at the top of its industry. The company now earns about half of its revenue from in-game purchases, which provides a more stable income.

Sale
Timing:  x
Reason:  ActivionBlizzard stock has been adversely affected by claims of a hostile working environment. The company recently announced a settlement with former employees. ATVI has a number of strong franchise titles which continue to have a loyal base. However, analysts are concerned that the customer base is not growing and new, original titles have not enjoyed the success of prior titles. Other gaming companies have also been more innovative in exploring different revenue models.

S&P Gain: 46.25 % Annualized Gain: 22.6%
Stock Gain: 41.64 % Annualized Gain: 20.51%

Dividends:$88.00
Net Holding Return ($): $2,402.96
Net Holding Return (%): 43.22 %