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Transaction Details

Company: Activision Blizzard
Ticker:atvi
Yahoo Beta:1.63
Industry:Multimedia & graphics software

Company Description:  Activision, Inc. is a leading creator and distributor of interactive gaming software. The company produces games for major consoles and for PCs.

Purchase Date:20 Oct 2008 Sale Date:30 Mar 2011
Purchase Price:$12.41 Sale Price:$10.98
  --Split Adjusted:$12.41  --Split Adjusted:$10.98
Shares Purchased:100 Shares Sold:100
  --Split Adjusted:100  --Split Adjusted:100
Transaction Fee:$12.95 Transaction Fee:$8.97
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$18.80 High$0.00
Date23 Jul 2008 Date01 Feb 1996
Low$11.55 Low$0.00
Date09 Oct 2008 Date01 Feb 1996
S&P (Purchase Date):$924.71 S&P (Sale Date):$1,329.69

Purchase
Timing:  Stock price is on the low end of the range; we have experienced huge, broad declines in the market in the last few weeks
Reason:  The market has declined significantly and Activision's stock has followed. However, we believe that the company will have good cash flows for the holiday season. On a per hour basis, video and computer games provide very inexpensive entertainment.

Sale
Timing:  
Reason:  The stock price has been deteriorating slowly. The managers did not believe there would be a rebound in the near future, and would like to invest the money in some areas that appear more attractive.

S&P Gain: 43.8 % Annualized Gain: 16.67%
Stock Gain: -11.51 % Annualized Gain: -5.06%

Dividends:$31.50
Net Holding Return ($): $-133.32
Net Holding Return (%): -10.63 %