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Transaction Details

Company: Activision Blizzard
Ticker:atvi
Yahoo Beta:1.63
Industry:Multimedia & graphics software

Company Description:  Activision, Inc. is a leading creator and distributor of interactive gaming software. The company produces games for major consoles and for PCs.

Purchase Date:07 Mar 2008 Sale Date:31 Mar 2011
Purchase Price:$27.00 Sale Price:$11.05
  --Split Adjusted:$13.50  --Split Adjusted:$11.05
Shares Purchased:100 Shares Sold:200
  --Split Adjusted:200  --Split Adjusted:200
Transaction Fee:$12.99 Transaction Fee:$10.04
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$29.26 High$0.00
Date31 Dec 2007 Date01 May 1996
Low$18.79 Low$0.00
Date07 Sep 2007 Date01 May 1996
S&P (Purchase Date):$1,291.98 S&P (Sale Date):$1,326.55

Purchase
Timing:  The stock price has fallen a bit recently, although it is still near the high end of its six month range
Reason:  Activision is in the process of acquiring Blizzard. The combined company will have strong products in both the console market and in the on-line subscription market. The latter market provides a stable source of income between releases of new games or new consoles.

Sale
Timing:  
Reason:  The stock price has been deteriorating slowly. The managers did not believe there would be a rebound in the near future, and would like to invest the money in some areas that appear more attractive.

S&P Gain: 2.68 % Annualized Gain: 0.89%
Stock Gain: -18.15 % Annualized Gain: -6.5%

Dividends:$63.00
Net Holding Return ($): $-450.03
Net Holding Return (%): -16.59 %