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Transaction Details

Company: ZAGG
Yahoo Beta:1.29
Industry:Specialty Retail

Company Description:  ZAGG, Inc. manufactures and distributes a variety of products that enhance personal electronic devices. The most popular product is a "skin" that protects touch screens for smart phones and devices such as iPads.

Purchase Date:01 Dec 2010 Sale Date:11 Apr 2011
Purchase Price:$7.15 Sale Price:$11.02
  --Split Adjusted:$7.15  --Split Adjusted:$11.02
Shares Purchased:140 Shares Sold:140
  --Split Adjusted:140  --Split Adjusted:140
Transaction Fee:$8.95 Transaction Fee:$8.98
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$8.55 High$0.00
Date28 Oct 2010 Date01 Jan 1996
Low$2.11 Low$0.00
Date14 Jun 2010 Date01 Jan 1996
S&P (Purchase Date):$1,206.14 S&P (Sale Date):$1,368.71

Timing:  We bought ZAGG toward the middle of its six month range.
Reason:  ZAGG is shifting in its distribution channels, which has adversely affected margins, but is increasing the product reach. Our analyst believes the stock is currently undervalued.

Reason:  The stock is up in 2012. Zagg's product has new competitors, and we anticipate slowing growth.

S&P Gain: 13.48 % Annualized Gain: 42.24%
Stock Gain: 54.15 % Annualized Gain: 233.93%

Net Holding Return ($): $524.15
Net Holding Return (%): 51.9 %