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Transaction Details

Company: Williams-Sonoma
Ticker:WSM
Yahoo Beta:1.48
Industry:Home Furnishing Stores

Company Description:  Williams-Sonoma, Inc. owns and operates a number of brands of home furnishing and culinary retail and online stores. Brands include Williams-Sonoma, Pottery Barn, and West Elm.

Purchase Date:21 Nov 2012 Sale Date:21 Nov 2016
Purchase Price:$44.65 Sale Price:$53.40
  --Split Adjusted:$44.65  --Split Adjusted:$53.40
Shares Purchased:90 Shares Sold:90
  --Split Adjusted:90  --Split Adjusted:90
Transaction Fee:$9.99 Transaction Fee:$10.10
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$47.93 High$0.00
Date18 Oct 2012 Date01 Jan 1996
Low$33.06 Low$0.00
Date27 Jun 2012 Date01 Jan 1996
S&P (Purchase Date):$1,391.03 S&P (Sale Date):$2,194.29

Purchase
Timing:  We bought just off the six month high.
Reason:  Williams-Sonoma has weathered the recession well and is expanding its categories. The company is also expanding its on-line presence. The company uses sustainable and organic materials in many of its products and engages teens in social causes in its PBteen brand. The company is included in the Newsweek 500 green companies.

Sale
Timing:  0
Reason:  Brick and mortar stores are struggling broadly. Millennials are eating more meals out and cooking at home less. We concluded that Williams-Sonoma is unlikely to outperform the market in the future.

S&P Gain: 57.75 % Annualized Gain: 12.35%
Stock Gain: 19.6 % Annualized Gain: 4.68%

Dividends:$476.10
Net Holding Return ($): $1,243.51
Net Holding Return (%): 30.87 %