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Transaction Details

Company: Molson Coors Brewing
Ticker:TAP
Yahoo Beta:0.44
Industry:Beverages - brewers

Company Description:  Molson Coors produces and sells beer. The company has both low-cost and premium brands.

Purchase Date:11 Sep 2019 Sale Date:02 Oct 2020
Purchase Price:$56.30 Sale Price:$33.75
  --Split Adjusted:$56.30  --Split Adjusted:$33.75
Shares Purchased:75 Shares Sold:40
  --Split Adjusted:75  --Split Adjusted:40
Transaction Fee:$6.95 Transaction Fee:$0.03
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$64.19 High$0.00
Date30 Apr 2019 Date01 Jan 1996
Low$50.07 Low$0.00
Date23 Aug 2019 Date01 Jan 1996
S&P (Purchase Date):$2,992.20 S&P (Sale Date):$3,354.30

Purchase
Timing:  We bought in the middle of the six month range.
Reason:  Mass market beer sales tend to be robust during recessions. The strong economy has favored more expensive craft beer over the mass market brands sold by Molson Coors, depressing TAP's stock price. Our portfolio has relatively few defensive stocks and estimates of the likelihood of entering a recession in the next year have been rising.

Sale
Timing:  x
Reason:  Traditional beer sales have been declining. Although beer sales are down, craft beers have had some increase. Molson Coors has not adapted to meet the changing consumer preferences and is losing market share.

S&P Gain: 12.1 % Annualized Gain: 12.46%
Stock Gain: -40.05 % Annualized Gain: -40.91%

Dividends:$45.60
Net Holding Return ($): $-863.38
Net Holding Return (%): -38.22 %