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Transaction Details

Company: Molson Coors Brewing
Ticker:TAP
Yahoo Beta:0.44
Industry:Beverages - brewers

Company Description:  Molson Coors produces and sells beer. The company has both low-cost and premium brands.

Purchase Date:07 Dec 2018 Sale Date:24 Sep 2020
Purchase Price:$64.70 Sale Price:$33.00
  --Split Adjusted:$64.70  --Split Adjusted:$33.00
Shares Purchased:75 Shares Sold:75
  --Split Adjusted:75  --Split Adjusted:75
Transaction Fee:$4.95 Transaction Fee:$0.05
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$70.62 High$0.00
Date06 Jul 2018 Date01 Jan 1996
Low$55.70 Low$0.00
Date26 Oct 2018 Date01 Jan 1996
S&P (Purchase Date):$2,655.82 S&P (Sale Date):$3,246.59

Purchase
Timing:  We bought a bit above the midpoint of the six month range.
Reason:  The market has been volatile lately and the yield curve is close to inverting. Generally, alcohol sales are reasonable recession proof. The recent Coors acquisition has increased the number of brands offered by TAP. The company has a number of historical, lower-priced offering which should do well in a recession. The company has expanded its premium lines which tend to have higher margins. The company's EBITDA is growing.

Sale
Timing:  x
Reason:  Traditional beer sales have been declining. Although beer sales are down, craft beers have had some increase. Molson Coors has not adapted to meet the changing consumer preferences and is losing market share.

S&P Gain: 22.24 % Annualized Gain: 11.82%
Stock Gain: -49 % Annualized Gain: -31.25%

Dividends:$189.75
Net Holding Return ($): $-2,192.75
Net Holding Return (%): -45.14 %