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Transaction Details

Company: Skullcandy
Yahoo Beta:0.18
Industry:Industrial Electrical Equipment

Company Description:  Skullcandy, Inc. designs and sells headphones and related accessories. The company targets a young, active audience.

Purchase Date:30 Nov 2011 Sale Date:23 Jan 2013
Purchase Price:$15.45 Sale Price:$6.93
  --Split Adjusted:$15.45  --Split Adjusted:$6.93
Shares Purchased:70 Shares Sold:70
  --Split Adjusted:70  --Split Adjusted:70
Transaction Fee:$9.99 Transaction Fee:$10.01
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$20.56 High$0.00
Date26 Jul 2011 Date01 Jan 1996
Low$12.93 Low$0.00
Date05 Oct 2011 Date01 Jan 1996
S&P (Purchase Date):$1,228.14 S&P (Sale Date):$0.00

Timing:  We bought near the six month low.
Reason:  Skullcandy, Inc. has been profitable and has experienced rapid growth. The company went public six months ago and since the IPO, the price has drifted down. The company is successful at marketing and has created a strong brand identity.

Timing:  0
Reason:  New competition from Beats by Dr. Dre and other premium headphone companies has significantly reduced SKUL's market share.

S&P Gain: -100 % Annualized Gain: -100%
Stock Gain: -55.15 % Annualized Gain: -52.97%

Net Holding Return ($): $-616.40
Net Holding Return (%): -56.47 %