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Transaction Details

Company: Boston Beer
Ticker:SAM
Yahoo Beta:0.32
Industry:Beverages - brewers

Company Description:  SAM produces and sells alcoholic beverages primarily in the United States. The company's flagship beer is Samuel Adams Boston Lager. It sells approximately 60 beers under the Samuel Adams and Sam Adams brands.

Purchase Date:24 Apr 2015 Sale Date:23 Mar 2016
Purchase Price:$266.00 Sale Price:$187.80
  --Split Adjusted:$266.00  --Split Adjusted:$187.80
Shares Purchased:5 Shares Sold:5
  --Split Adjusted:5  --Split Adjusted:5
Transaction Fee:$6.95 Transaction Fee:$6.97
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$323.99 High$0.00
Date22 Jan 2015 Date01 Jan 1996
Low$257.24 Low$0.00
Date10 Mar 2015 Date01 Jan 1996
S&P (Purchase Date):$2,117.69 S&P (Sale Date):$2,036.71

Purchase
Timing:  We bought near the six month low.
Reason:  We believe that Boston Beer will capitalize on the current microbrewing trend with its new offerings.

Sale
Timing:  0
Reason:  The company has struggled since we purchased it and the original investment thesis about the company capitalizing on interest in craft beers seemed unlikely to materialize.

S&P Gain: -3.82 % Annualized Gain: -4.6%
Stock Gain: -29.4 % Annualized Gain: -34.35%

Dividends:$0.00
Net Holding Return ($): $-404.92
Net Holding Return (%): -30.29 %