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Transaction Details

Company: Kroger
Ticker:KR
Yahoo Beta:0.83
Industry:Grocery stores

Company Description:  KR operates as a retailer in the United States. It also manufactures and processes food for sale in its supermarkets. The company operates retail food and drug stores, multi-department stores, jewelry stores, and convenience stores.

Purchase Date:11 Mar 2015 Sale Date:27 Sep 2019
Purchase Price:$74.08 Sale Price:$25.74
  --Split Adjusted:$37.04  --Split Adjusted:$51.28
Shares Purchased:70 Shares Sold:140
  --Split Adjusted:140  --Split Adjusted:70
Transaction Fee:$9.99 Transaction Fee:$4.96
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$75.07 High$0.00
Date09 Mar 2015 Date01 Jan 1996
Low$60.76 Low$0.00
Date04 Dec 2014 Date01 Jan 1996
S&P (Purchase Date):$2,040.24 S&P (Sale Date):$2,961.50

Purchase
Timing:  We bought near the six month high.
Reason:  KR has successfully created high margin house brands and is diversifying into offering more organic foods, which should capitalize on current trends.

Sale
Timing:  x
Reason:  Grocery stores have very thing margins limiting future upside. Kroger has been late to offering delivery services as compared to many of its competitors. The company beat earnings recently after missing earnings for several quarters and the stock has been up, making it a more attractive time to exit.

S&P Gain: 45.15 % Annualized Gain: 8.71%
Stock Gain: -30.51 % Annualized Gain: -7.83%

Dividends:$296.80
Net Holding Return ($): $-1,300.15
Net Holding Return (%): -25.02 %