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Transaction Details

Company: Fomento Económico Mexicano
Ticker:FMX
Yahoo Beta:0.74
Industry:Beverages - brewers

Company Description:  Fomento Económico Mexicano is the largest bottler of Coca-Cola products in Mexico.

Purchase Date:06 Mar 2013 Sale Date:23 Sep 2013
Purchase Price:$110.73 Sale Price:$83.87
  --Split Adjusted:$110.73  --Split Adjusted:$83.87
Shares Purchased:20 Shares Sold:20
  --Split Adjusted:20  --Split Adjusted:20
Transaction Fee:$81.85 Transaction Fee:$81.88
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$114.91 High$0.00
Date25 Feb 2013 Date01 Jan 1996
Low$86.32 Low$0.00
Date10 Sep 2013 Date01 Jan 1996
S&P (Purchase Date):$1,541.46 S&P (Sale Date):$1,746.38

Purchase
Timing:  We bought near the six month high.
Reason:  Fomento Económico Mexicano is the largest bottler franchise for Coca-Cola products in the world and holds the second largest equity position within Heineken. The last revenue segment is the retail branch of the company, operating OXXO, the largest growing chain of convenience stores in Latin America. Fund analysts purchased Fomento Económico Mexicano based on its competitive positioning and strong growth potential. We believe that Latin America presents a great opportunity for a diversified exposure to emerging markets. The firm has continued to grow its convenience store operations and has the flexibility to manage margins in a competitive, high fixed-cost industry by optimizing capacity at its plants.

Sale
Timing:  0
Reason:  We saw weakening demand for sugar-sweetened beverages in Mexico.

S&P Gain: 13.29 % Annualized Gain: 25.43%
Stock Gain: -24.26 % Annualized Gain: -39.62%

Dividends:$16.55
Net Holding Return ($): $-684.38
Net Holding Return (%): -29.8 %