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Transaction Details

Company: The Cheesecake Factory
Yahoo Beta:0.99

Company Description:  The Cheesecake Factory, Inc. is a US-based chain in the casual dining segment. Cheesecake Factory operates in the high end of the casual dining segment. The company is well-known for its desserts, and offers a varied menu with consistently high quality and service.

Purchase Date:31 Oct 2012 Sale Date:02 Aug 2013
Purchase Price:$32.95 Sale Price:$43.28
  --Split Adjusted:$32.95  --Split Adjusted:$43.28
Shares Purchased:150 Shares Sold:150
  --Split Adjusted:150  --Split Adjusted:150
Transaction Fee:$6.95 Transaction Fee:$7.06
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$35.82 High$0.00
Date21 Sep 2012 Date01 Jan 1996
Low$30.06 Low$0.00
Date27 Jun 2012 Date01 Jan 1996
S&P (Purchase Date):$1,417.26 S&P (Sale Date):$1,709.67

Timing:  We bought near the midpoint of the six month range.
Reason:  The company has been expanding steadily. Although there are many entrants in the casual dining segment, the Cheesecake Factory has developed a reputation for a broad varied menu with consistently high quality and service at a reasonable price. Margins for the company are attractive. Historically, the company has operated primarily on word-of-mouth. Our analysts believe that expansion and additional marketing will lead to increased sales and revenues.

Timing:  0
Reason:  We chose to rebalance our portfolio.

S&P Gain: 20.63 % Annualized Gain: 32.39%
Stock Gain: 31.35 % Annualized Gain: 50.37%

Net Holding Return ($): $1,589.34
Net Holding Return (%): 32.11 %