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Transaction Details

Company: Avid Technology
Ticker:AVID
Yahoo Beta:1.89
Industry:Multimedia and graphics software

Company Description:  AVID develops, markets, sells, and supports software and hardware for digital media content production, management, and distribution worldwide.

Purchase Date:29 Apr 2015 Sale Date:07 Oct 2015
Purchase Price:$16.45 Sale Price:$8.20
  --Split Adjusted:$16.45  --Split Adjusted:$8.20
Shares Purchased:250 Shares Sold:250
  --Split Adjusted:250  --Split Adjusted:250
Transaction Fee:$6.95 Transaction Fee:$6.99
Price Range (6 Months Prior):    Price Range (6 Months After):    
High$16.50 High$0.00
Date28 Apr 2015 Date01 Jan 1996
Low$12.66 Low$0.00
Date17 Mar 2015 Date01 Jan 1996
S&P (Purchase Date):$2,106.85 S&P (Sale Date):$1,995.83

Purchase
Timing:  We bought at the six month high.
Reason:  New product offerings will drive growth.

Sale
Timing:  0
Reason:  The firm has struggled recently and a turnaround does not appear imminent, so the analyst recommended a sell.

S&P Gain: -5.27 % Annualized Gain: -11.55%
Stock Gain: -50.15 % Annualized Gain: -79.37%

Dividends:$0.00
Net Holding Return ($): $-2,076.44
Net Holding Return (%): -50.41 %